Media Strategist

hace 3 semanas


Buenos Aires, Argentina RGA Careers Page A tiempo completo

**As Media Strategist you will execute campaigns across Paid Social and Search channels, being responsible for spending the media budget, reporting and optimizing campaigns. If you are analytical, curious, detail oriented and want to develop your career in digital marketing, R/GA has a place for you.**

**Here's what you should know if you want to be an Media Strategist at R/GA**:
**On any given day you might**
- Manage large scale, complex paid media campaigns across Paid Search: ensure pacing according to defined budget, track, implement, forecast, compile, optimize and report on ongoing paid campaigns across SEM platforms such as Google Ads, Bing, Business manager, etc.
- Deep expertise in Paid Search: fluent in account strategy and structure development, campaign implementation, optimizations and analysis. Past experience in Shopping campaigns, 3rd party feed management tools and business rule recommendations.
- Provide recommendations and execute strategies for keyword opportunities, ad copy development, campaign structuring, display network and other areas of paid search to meet client goals.
- Deep understanding of the role of each paid channel, assisting with developing strategies for all media buys and ensuring full implementation and delivery of results.
- Direct Response experience is a must - full comprehension of business goals and DR best practices; past experience and deep understanding of the e-comm environment.
- Demonstrate strong analytical skills and understanding of KPIs for online/digital media.
- Manage multiple projects, drive hard to completion - strong project management skills and organization.
- Monitor industry changes and translate those into actionable recommendations.

**The Ideal person**:

- Understand the value and challenges of working in what feels like a start-up environment.
- Passionate, entrepreneurial self-starter.
- Experience managing multi-million dollar search programs.
- Strong technical skills or ability to quickly learn technical concepts.
- Proactive, energetic attitude and desire to work in a results-oriented and deadline-driven environment.
- Outgoing and sociable; willing to wear many hats and work on projects of all types
- Team player, desire and ability to manage multiple relationships at a time
- Motivated, tenacious, and resourceful, work independently, don't take "no" for an answer
- Excellent interpersonal and communication skills.

**You Bring**:

- Bachelor's degree.
- 2+ years of related experience in a digital environment.
- Proficient level of English.
- Advanced computer skills, particularly Microsoft Excel
- Experience in proven optimization techniques
- Bid management skills in one or more of the following channels: PPC, Display or Paid Social.


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