Salesforce Marketing

hace 3 semanas

Buenos Aires, Argentina Tekton Labs A tiempo completo

**Location**: Remote

**Contract Type**: Full-time / Contractor

**Reports to**: Marketing Technology Director

**Join Tekton Labs**

We are looking for a **Salesforce Marketing & Data Cloud Senior Developer** to **design, implement, and optimize** marketing automation solutions leveraging **Salesforce Marketing Cloud (SFMC) and Data Cloud**. This role requires **deep expertise** in **Journey Builder, Automation Studio, AMPscript, SQL, and Data Cloud integration** to enable highly personalized, data-driven customer experiences.

**Key Responsibilities**

**Marketing Cloud Development & Implementation**
- Create and manage **Data Extensions**, ensuring proper data structuring for **segmentation and personalization**.
- Develop and maintain **custom APIs** to integrate **Salesforce Marketing Cloud with external platforms**.

**Salesforce Data Cloud Integration**
- Configure and optimize **Salesforce Data Cloud (formerly CDP)** for **real-time customer segmentation and activation**.
- Implement **data ingestion pipelines** and ensure seamless integration between **Marketing Cloud, Sales Cloud, and external data sources**.
- Leverage **Data Cloud for predictive analytics, audience segmentation, and personalized marketing strategies**.

**Automation & Optimization**
- Build and optimize **SQL queries within Automation Studio** for **segmentation, data manipulation, and ETL processes**.
- Develop **custom scripts and integrations** for enhanced **Marketing Cloud functionality**.
- Monitor **campaign performance, deliverability, and engagement metrics**, providing **insights and recommendations for optimization**.

**Security, Compliance & Best Practices**
- Ensure compliance with **GDPR, CCPA, CAN-SPAM**, and **other data protection regulations**.
- Implement **security best practices** for data management and **customer identity resolution**.
- Collaborate with **marketing, IT, and data teams** to ensure **best practices in campaign execution and customer data usage**.

**Required Qualifications & Experience**
- Strong expertise in **SQL, AMPscript, SSJS, and API integrations (REST/SOAP)**.
- Experience with **Salesforce Data Cloud (CDP)** and its integration with **Marketing Cloud and external data sources**.
- Familiarity with **Data Extensions, Contact Builder, and Audience Segmentation in SFMC**.
- Proficiency in **Marketing Cloud APIs, Data Cloud connectors, and ETL processes**.
- Understanding of **customer lifecycle marketing, personalization, and campaign analytics**.
- Experience with **CDP platforms, data enrichment, and predictive analytics**.

**Preferred Qualifications**
- **Salesforce Marketing Cloud Developer or Consultant Certification** is a plus.
- Experience with **Google Cloud, AWS, Snowflake**, or other **big data platforms** for customer data management.
- Familiarity with **Einstein AI, Tableau, or Datorama** for marketing analytics and insights.

**Soft Skills**
- ✔ **Strong analytical and problem-solving skills**.
- ✔ **Excellent communication** and ability to **translate business needs into technical solutions**.
- ✔ **Ability to work in a fast-paced, agile environment** with cross-functional teams.
- ✔ **High attention to detail and ability to troubleshoot issues efficiently**.

**Why Join Tekton Labs?**
- **Work with a highly skilled team** on innovative marketing technology projects.
- **Be part of a global, data-driven organization** with cutting-edge tools.
- **Develop your expertise in Salesforce Marketing Cloud & Data Cloud**.
- **Collaborate with marketing, IT, and data science teams** on strategic initiatives.
- **Grow professionally in an environment focused on automation, AI, and analytics**.

**Ready to take the next step?**

We look forward to meeting you ✨

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