Consumer Insights
hace 4 días
CONSUMER INSIGHTS & ANALYTICS LEAD
Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
The consumer insights & analytics team at PMI feels like building a new business - but with the accumulated expertise of a global brand behind you. Bring us your curiosity and be part of our huge commercial transformation.
If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re potentially changing the lives of a billion smokers by helping them switch to a better alternative to smoking.
Your ‘day to day’
The Consumer Insights & Analytics Lead will support PMI in Americas region in achieving business results, by leading quantitative and qualitative analysis, combining tools such as NPS, transactional data, consumer behavior, retail volume, brand equity and so on. This person will work closely with the commercial team, providing insights on the market and consumer, both for conventional cigarettes and the new categories.
The Consumer Insights & Analytics Lead will support PMI in Americas region in achieving business results by:
- Do meta-analysis combining learning from multiple sources and projects into integrated learnings on specific topics.
- Support business partners with insights, including NPS, new products, branding, performance measurement and execution excellence.
- Work with Marketing, Sales and Finance teams to lead priority research projects based on consumer behavior.
- Partner with a global network of PMI market researchers and external agencies to ensure harmonization of the tools we use.
- Analyse data using data science tools as Python and SQL to take the best out of the data we have.
Who we’re looking for
- 7+ years of experience in Market Research across both quantitative and qualitative methodologies, ad hoc and systematic.
- Proven research project management experience.
- Fluent spoken and written English a must.
- Be comfortable extracting insights from quantitative data, 'connecting the dots' across multiple data sources and making business recommendations.
- Highly collaborative and independent individual with strong communication skills to make consumer insights relevant for different audiences in English.
- Experience in working with Power BI is a plus.
- Python knowledge for data analysis is a plus.
- Organization savvy to work efficiently and identify opportunities to contribute within the Local, Regional & Global Research Cluster.
What we offer
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to improve the lives of a billion smokers.
Join us and let’s make history
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