Digital Acquisition Specialist
hace 6 meses
**Digital Acquisition Specialist - eCommerce**
**Lugar de trabajo**: Vicente López, Buenos Aires, Argentina
**Negocio**: Nespresso
**Área**: E-commerce
**Tipo de Contrato**: Full time
**Datos de compensación**
**FG**: I
**Resumen de posición**
Será responsable de diseñar, implementar y supervisar las actividades de medios digitales para dirigir a la audiencia hacia los touchpoints de Nespresso Argentina, con el objetivo de generar y aumentar las ventas online.
Su principal misión será planificar y optimizar el camino de compra de los clientes desde las fuentes de adquisición de tráfico (paid, owned, earned), buscando generar awareness consideración e intención de compra.
**Un día en la vida de...**
- Diseñar el plan de medios digitales para incrementar las ventas a través de los touchpoints digitales de Nespresso Argentina, teniendo en cuenta el calendario de campañas globales, las necesidades locales, el entorno competitivo y el presupuesto.
- Coordinar las distintas actividades de adquisición de tráfico online (Search, Display, Social, Afiliados, SEO, etc) de acuerdo con el plan y asegurando la alineación táctica con los stakeholders relevantes (Marketing, Comercial).
- Monitorear y desarrollar reportes & dashboards que reflejen la performance de las actividades de adquisición de tráfico a través de medios digitales.
- Analizar regularmente los resultados de las campañas y buscar oportunidades de optimización para asegurar la eficiencia de la inversión y el alcance de los targets.
- Liderar la relación con las agencias digitales, buscando optimizar el flujo de trabajo y asegurando la entrega de materiales, implementación de campañas y seguimiento de resultados en tiempo y forma.
- Relevar mejores prácticas de competidores y a nível Nespresso global para encontrar oportunidades de optimización e innovación en la estrategia local de medios digitales.
**Lo que te hará exitoso**
- Graduado de las carreras de Marketing, Publicidad, Comercialización, Administración de Empresas, o afines
- +3 años de experiência en actividades de Marketing Digital con foco en adquisición de tráfico (SEO, SEM, Afiliados, Display, Social Media)
- Contar con experiência previa en manejo de agencias digitales **(excluyente)**:
- Nível de Inglés avanzado **(excluyente)**:
- Conocimiento de Google Analytics & Google Ads **(deseable)**:
- Será valorado contar con experiência previa en CRM **(deseable)**
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