Ccm Director

Date: May 10, 2024- Location: Buenos Aires, AR- Additional Location:
- Function: CCM- Seniority Level: Director- Employment type: Permanent- Workplace Type: Hybrid- Company: Campari Argentina SA**Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista**

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**General Description of the Role**

The Channel & Customer Marketing Director (CCMD) plays a pivotal role in leading the planning and execution of the company’s strategies for Point of Sale, Bartender Engagement, and Business Intelligence. Reporting directly to the Country Managing Director, the CCMD is a key member of the Argentina, Peru & Partnership Markets Lead Team. The role involves driving brand strategies at the point of sale, collaborating closely with Group Global Functions (GCC & GSM) and Local Functions (Marketing, Sales, Finance, HR).

**Mission/Objectives**

The mission of the CCMD is to enhance Campari's capabilities in building iconic brands at the Point of Sales in partnership with Marketing and Sales. Acting as a bridge between Sales and Marketing teams, the CCMD ensures consistency of Brand Building across multiple channels.

**Key Responsibilities and Activities**

**Strategic Channel Management**:

- Define, plan, and execute the CCM strategy in the geography in compliance with global guidelines, collaborating with local Marketing and Sales teams.
- Drive portfolio availability and visibility at the point of sale, both onpremise and offpremise, maximizing consumer/shopper experience and fostering bartender advocacy.
- Plan and execute brand building BTL activations across all commercial channels.
- Provide guidelines for distribution growth targets aligned with brand growth priorities.
- Define the local ecommerce strategy.

**Perfect Store**:

- Define local point of sale segmentation aligned with global frameworks.
- Plan and execute Perfect Store in both the On Premise and Off Premise.
- Oversee Point of Sale Materials definition and execution.

**Bartender Engagement**:

- Define advocacy and engagement strategies for the bartender community through the local Campari Academy.
- Ensure proper activation per bartender segment and contribute to the development of guidelines and tools for bartender/ambassador engagement.

**Insights & Analytics**:

- Drive Shopper learning and articulate insights into strategies.
- Collect, administer, and report sellout and trade inventories information.
- Own the Consumption Model.
- Partner with IT for the implementation of digital transformation in commercial functions.

Budgeting & Performance Tracking:

- Define the CCM annual budget to achieve business objectives.
- Ensure effective budget management and ROI optimization.
- Monitor performance and rebalance resources.
- Ensure compliance with financial procedures and timelines.

**Leadership**:

- Actively contribute as a member of the Argentina, Peru & Partnership Markets Lead Team.
- Develop direct reports.
- Foster strong teamwork with Marketing, Sales, Finance, IT, and HR.

**Key Relationships**

**Internal**:

- Global Channel CCM Sr. Director, Sales Director, Marketing Director, Finance Director, HR Director, IT Manager, and Managing Counsel.

**External**:

- BTL Agencies: Activations, Events, Convention, Expos.
- Outsourcing Agencies: Merchandisers, POS Suppliers and Designers, POSM ADM Suppliers.
- Agencies: VAPs, Incentives, Bartenders Academy events.

**Experience Required**
- At least 10 years of commercial experience in the Argentine Spirits or Alcohol Beverages Market (Marketing, Sales, or Customer/Trade Marketing).
- Minimum 5 years in leadership roles on Trade marketing, Sales, or Marketing with a demonstrated track record of excellence.
- Proven experience in working cross functionally on challenging projects and delivering excellent results within challenging deadlines.
- Bachelor’s degree in Marketing, Administration/Business, or similar.

**Skills**

**Leadership**:

- Excellent leadership and management skills.
- Ability to work autonomously and manage competing priorities.
- Strong interpersonal, communication, and influencing skills.
- Teamwork & leadership team.
- Strong commercial outlook, including brand and channel profitability.
- Great team player with an outgoing interpersonal way of working, adaptable to a fastgrowing, and changing environment.

**Technical**:

- Budget and financial acumen.
- Ability to define plans based on data reports.
- Strong presentation skills.
- Consumer understanding and Market research insights.
- Annual business planning.
- Program execution management.

**Our commitment to Diversity & Inclusion**:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichmen