Digital Marketing Specialist

hace 2 semanas


Buenos Aires, Argentina Web: A tiempo completo

Descripción del empleo:
Buscamos un DIGITAL MARKETING SPECIALIST cuya responsabilidad será liderar y optimizar las operaciones de marketing digital, asegurando la implementación eficiente de herramientas tecnológicas, la automatización de procesos, y la organización del flujo de información. Este rol será clave en la ejecución y gestión de campañas, la segmentación de audiencias, asignación de presupuestos de para agencias de SEM, SEO & Paid media y la coordinación entre áreas con el objetivo de generar demanda para nuestro cliente. Además, será responsable del análisis de datos y la generación de informes de resultados, con el objetivo de desarrollar nuevas estrategias de marketing y gestionar proyectos digitales de manera efectiva.

**Funciones del puesto**:
SEO/SEM)
Gestión de campañas: Optimizar los resultados de las campañas mediante ajustes continuos y segmentación
precisa de usuarios. Asignar y gestionar presupuestos de campaña de manera eficiente.
Marketing Ops: Identificar y seleccionar las herramientas tecnológicas más adecuadas para las necesidades de marketing digital. Configurar integraciones y automatizar todos los procesos relacionados con las campañas de marketing. Organizar y gestionar el flujo de información entre diferentes sistemas y plataformas. Elaborar reportes que permitan la medición de las campañas.. «Digital marketing: Coordinar y gestionar las agencias de paid media, & SEO/ SEM, analizar datos para extraer insights valiosos y realizar análisis detallados de rendimiento.
Elaborar informes de resultados y presentar recomendaciones basadas en datos para la optimización
continua.» Facilitar la comunicación y colaboración entre equipos internos y externos.

**Requerimos**:
marketing.
Dominio de herramientas de análisis de datos como Excel, PowerBi, Tableau o similares.
Profundo conocimiento de herramientas y plataformas de marketing digital, como Google Analytics, Google Ads, herramientas de automatización de marketing: HubSpot (excluyente) y sistemas de gestión de contenidos (CMS). Conocimiento avanzado de SEO, PPC, marketing en redes sociales, marketing de contenido y estrategias de inbound marketing. + 1 año de experiência en configuración de
integraciones y automatización de procesos de marketing. Gestión de campañas de paid media/ google ads/ linkedin ads

**Skills deseables**:
Google Workspace o Microsoft Office Suite Conocimiento de herramientas de project
management (Notion, Asana, Jira, etc)
Estudios: Graduado/a de la carrera de Marketing, Administración, Ingeniería, Sistemas, Informática o afines (Excluyente)
Inglés: Intermedio
Locacion: Argentina, Colombia (Bogotá) México (CMDX)
Modalidad: CONTRACTOR o REL. de DEPENDENCIA
Presencialidad: ESQUEMA HIBRIDO (4HW p/semana)



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