Marketing Experience Lead

hace 5 días


Munro, Argentina Unilever A tiempo completo

We’re searching for someone PASSIONATE about FOOD, who is looking for a fully empowered Marketing role, into the dynamic and growing Food Solutions business

JOB DESCRIPTION:

- Execute key categories´ strategies and annual activation plan within the Independents Operator Group (large & medium restaurant chains)
- Lead the Independents multi-functional OCT with a growth mindset for UFS Chains business
- Own products strategy and strategy into action within Independents, informed by realtime insights
- Create Purpose-led brand content for Innovations & Renovations:

- Crafts Brand Led content for BET, including all relevant assets for key touchpoints (including website/Product Experience pages)
- UBER Selling Stories, Killer Demos and Sampling
- Provide claims, search keywords, and create sensorial content for product pages
- Ensure product campaign, messages are integrated:

- Integrated into the content calendar (works with Content Manager)
- Map product messages with the different specific journey stages (works with Campaign & Automation Manager)

OTHERS:

- Briefing, coordinating y evaluating external parties such as Digital & Creative Agency and PR
- Give support to the Innovation & Brand team with valuable market data and insights
- Implement product launches synergizing with other areas (R&D, Trade mktg, Finance, etc)

KEY REQUIREMENTS/SKILLS
- Solid Marketing or Trade Marketing skills
- Dynamic, result driven and customer centric
- Ability to influence others, with strong bias for action and prioritization skills
- Knowledge in Digital Marketing/Media Plans

OTHER REQUIREMENTS
- English is mandatory
- B2B experience is a plus



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