Head of Marketing
hace 3 semanas
**This position can be based anywhere in LATAM.**
**About us**
At EdgeUno, we're passionate about bringing high-speed internet to every person in Latin America. We believe that everyone should have access to a stable, accessible, and affordable internet experience, regardless of where they are in the world. As a company, we're driven by innovation, and to support our vision and growth we're seeking a dynamic and experienced Head of Marketing with a strong background in cloud, hosting, datacenter or telecommunications, who shares our values and vision to join our team.
As the key to Latin America, EdgeUno provides turnkey solutions to companies across the continent. Our datacenters host network infrastructure hubs for businesses in countries like Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, and Peru.
**Full Job Description**
**Core Responsibilities**
- Strategy Development: Formulate comprehensive marketing strategies aligned with EdgeUno's overall business objectives, market trends, and competitive landscape.
- Brand Building: Oversee brand development and positioning, ensuring a consistent brand message across all channels and marketing materials.
- Lead Generation: Design and implement lead generation programs to capture and nurture prospects, driving them through the sales funnel to conversion.
- Market Analysis: Conduct market research and analysis to identify growth opportunities, emerging trends, and customer needs.
- Campaign Management: Plan and execute marketing campaigns across various channels to maximize ROI and achieve KPIs.
- Performance Tracking: Utilize data-driven insights to monitor campaign performance, evaluate marketing initiatives, and optimize strategies for continuous improvement.
- Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment to achieve departmental goals.
- Cross-functional Collaboration: Collaborate closely with sales, product, and business development teams to align marketing efforts with overall company objectives.
- Budget Management: Manage the marketing budget efficiently, ensuring effective allocation of resources for optimal results.
- Events and Trade Shows: Plan and participate in industry events and trade shows to enhance brand visibility and network with potential partners and clients.
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the cloud, hosting, datacenter, and/or telecommunications industry.
- Subject Matter Expertise: Hands-on experience and deep knowledge of digital marketing strategies, tactics, and tools for lead generation and customer acquisition.
- Leadership Skills: Demonstrated ability to lead and develop marketing teams, fostering a collaborative and innovative work environment.
- Strategic Thinker: Strong strategic and analytical mindset, capable of translating data into actionable insights and effective marketing strategies.
- Results-oriented: A track record of delivering measurable and impactful marketing campaigns that drive business growth and revenue.
- Tech-savvy: Familiarity with marketing automation, CRM software, analytics tools, and other relevant marketing technologies.
- Excellent Communication: Exceptional verbal and written communication skills to convey complex ideas and information effectively.
- Adaptability: Ability to thrive in a fast-paced, evolving industry and adapt marketing strategies to changing market dynamics.
- Creativity: Innovative thinker with the ability to devise unique marketing approaches and stay ahead of the competition.
- Professional proficiency in English / other relevant languages for international market expansion.
**What We Offer**
At EdgeUno, we offer a competitive compensation package, development and training opportunities to shape and realize your career goals, and a trustful environment where you can be yourself, share your thoughts, and create a valued partnership. We're looking for someone who shares our passion for innovation and our commitment to bringing high-speed internet to every person in Latin America. Join us and make an impact
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