Head of Performance Marketing

hace 2 días

Capital Federal Buenos Aires, Argentina BetWarrior A tiempo completo

**JOIN OUR TRIBE**

Do you strive for **excellence**? Do you embrace **innovation**? Do you fight with **fairness** and **respect**?

We are an exciting new gaming company based in Barcelona and Buenos Aires. Our innovative** sports betting and casino games **will rock your world. We have a burning desire to make gaming **great entertainment** and **socially acceptable**. We want it to be **fun** for our customers and our teams. We are **BetWarrior**.

We welcome **passionate** warriors and are currently looking for a **Head of Performance Marketing (HPM)**.

The **HPM **is primarily responsible for the management of digital accounts. S/He is a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the performance marketing department.

The **HPM **drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement. The **HPM **works closely with all marketing teams in target-setting as well as post-campaign evaluations.

**Objectives and Responsibilities of the Head of **Performance Marketing**

**Management**:The HPM manages high quality acquisition programs, campaigns, and activities across the business’s online platforms.

S/He additionally ensures that projects within the marketing department are delivered in a timely manner and that they are always in line with the business’s guidelines, quality standards, and objectives.

**Collaboration**: The role of the HPM is a collaborative role and, as such, s/he collaborates with all departments, to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.

In this collaboration, s/he builds in-house marketing automation for the purpose of enhancing the marketing department’s efforts. The HPM also ensures that leads are converted into consumers through well-crafted campaigns.

**Analytics**: The HPM is responsible for several analytical functions. S/he conducts research and analyses in order to deliver reports to the senior management on the performance of marketing campaigns and programs as well as conducting forecasting and estimations on the profitability of those campaigns. At this capacity, the HPM also optimizes targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook in order to generate cost effective user actions.

Finally, the HPM develops reports on the performance of programs and campaigns as well as propositions for strategies and approaches.

Other Duties:

- Development of a scalable, sustainable direct-to-consumer marketing program in a highly-segmented, omni-channel environment.
- Own the roadmap and define our overall strategy including data acquisition, audience segmentation, creative testing, customer journey optimization, etc.
- Manage various marketing campaign elements including creative brief development, production, targeting, list selection, fulfillment, tracking and pre/post analysis
- Builds milestones, matrices and test/control methodology using strong quantitative/analytical skills
- Demonstrates mastery in the implementation. This includes strategic thought leadership in medium, audience segmentation, dynamic content implementation, audience list management, production processes, and analytics
- Advances innovative operations that enables the transfer of data across databases and end points (including print vendors, digital onboarders, etc.) for integrating marketing execution
- Develops new perspectives and innovative approaches to elevate our data driven marketing programs.
- Leverages other team members with functional expertise to help shape these new strategies.
- Actively monitors performance and proactively manages optimizations
- Educates cross functional business partners about best practices

**Personal Skill**:

- Ideally +5 years of performance marketing management experience primarily focusing on setting up and optimizing campaigns within Google and/or Facebook platforms. Additional platforms and channels are a plus.
- Prior client-facing experience and strong experience with data analytics and building media plans.
- Preferably, a strong focus on the Google platform experience in building account structures and optimizing performance for Search Campaigns.
- Strong direct-response background driving relevant business results for clients and a thorough understanding of best-in-class practices in these tactics
- High proficiency in Excel / Google Sheets and PowerPoint / Google Slides.
- A passionate, tireless drive to succeed with the ability to work in a fast-paced, entrepreneurial environment and being comfortable with the unknown.
- Exceptional attention to detail with sharp organizational skills and the ability to hit delivery deadlines.
- An inspirational leader of people and used to managing complex and

  • Head of Marketing

    hace 9 meses

    Capital Federal, Buenos Aires, Argentina Edgeuno A tiempo completo

    **This position can be based anywhere in LATAM.** **About us** At EdgeUno, we're passionate about bringing high-speed internet to every person in Latin America. We believe that everyone should have access to a stable, accessible, and affordable internet experience, regardless of where they are in the world. As a company, we're driven by innovation, and to...

  • Head of Product and Marketing

    hace 9 meses

    Capital Federal, Buenos Aires, Argentina Edgeuno A tiempo completo

    **About us** At EdgeUno, we're passionate about bringing high-speed internet to every person in Latin America. We believe that everyone should have access to a stable, accessible, and affordable internet experience, regardless of where they are in the world. As a company, we're driven by innovation, and to support our vision and growth, we're seeking a...

  • Head of Marketing

    hace 6 meses

    Buenos Aires, Argentina Careers at SunDevs A tiempo completo

    **Resumen del rol**: Como Head of Marketing en SunDevs, desempeñarás un papel fundamental en el desarrollo y ejecución de estrategias de marketing para impulsar las ventas y generar oportunidades para nuestras soluciones tecnológicas. Tus responsabilidades incluyen la creación y ejecución de un plan integral de marketing de contenidos, la gestión de...

  • Head of PPC/performance

    hace 4 días

    Buenos Aires, Argentina TA Monroe A tiempo completo

    **Why join us** T.A. Monroe is a B2B agency that prizes science-based frameworks, proof-driven solutions, and doing what works. We grow as a team, love to learn, and believe personal growth is as essential as professional success. We are looking for a seasoned Head of Paid Media & Paid Social Performance with 5+ years of professional experience in a...

  • Head of Marketing

    hace 7 meses

    Buenos Aires, Argentina Somnio Software A tiempo completo

    We are looking for a Head of Marketing who will be responsible for developing and implementing marketing strategies that drive lead generation, enhance brand visibility, and support revenue growth. **Responsibilities**: - Develop and execute comprehensive marketing strategies aligned with the company's goals and target market. - Conduct thorough market...

  • Marketing Head

    hace 4 semanas

    Buenos Aires, Argentina buscojobs Argentina A tiempo completo

    As a Marketing Head, you hold a key leadership position within the marketing department of an organization. This role involves overseeing all aspects of the company's marketing efforts and developing strategies to promote the organization's products or services. Job Responsibilities: - Strategic Planning: Developing and implementing comprehensive marketing...

  • Head of Revenue Growth

    hace 7 meses

    Capital Federal, Buenos Aires, Argentina Uplift People Consulting A tiempo completo

    Our client represents the leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, it enables advertisers to connect...

  • Head of Marketing

    hace 7 meses

    Buenos Aires, Argentina FYG Consultoría A tiempo completo

    Join us as **Head of Marketing **for a leading technology company operating exclusively in the USA Market! With 20 years of experience in Argentina, we stand out as a leading partner in Nearshore Staff Augmentation for companies seeking the best talent from Latin America, providing top-notch solutions for the digital growth of our clients. **Ready to learn...

  • Head of Sales

    hace 3 meses

    Buenos Aires, Argentina GigRadar A tiempo completo

    **Key Responsibilities for Head of Sales**: - Develop and implement strategic sales plans to achieve corporate objectives for products and services. - Lead, manage, and mentor the sales team to optimise their performance and professional growth. - Identify and cultivate potential sales opportunities and partnerships to expand our market presence. - Analyse...

  • Head of Digital

    hace 2 días

    Capital Federal, Buenos Aires, Argentina Suma 3 Consultores A tiempo completo

    Nos encontramos en la búsqueda de un Head of Digital, para sumarse a importante cliente de consumo masivo. Su principal responsabilidad es liderar toda la ejecución del equipo digital, desde la estrategia, planificación y activación de las campañas por parte del Hub que liderará. Este Hub implementa campañas desde Argentina para todo LATAM. Somos...

  • Head of Product

    hace 7 meses

    Capital Federal, Buenos Aires, Argentina Growth HR A tiempo completo

    Como Head Of Product reporta al Director Of Product, teniendo el desafío de crear productos desde cero y conformar su equipo con ADN Fintech. **En su rol será responsable de**: Diseñar el plan de crecimiento, posicionamiento y sustentabilidad de los productos, manteniendo competitiva y bien posicionada la propuesta de valor para cada uno de los segmentos...

  • Head of Sales

    hace 7 meses

    Capital Federal, Buenos Aires, Argentina Colppy A tiempo completo

    Colppy es un servicio para PYME y contadores a través de un sistema 100% online de gestión contable y administrativa a muy bajo costo. Estamos en constante crecimiento por lo que estamos buscando un **Head of Sales **para sumar a nuestro equipo. En este rol tus responsabilidades principales serán: - Guiar un equipo de ejecutivos comerciales para el...

  • Head of Brand

    hace 3 meses

    Buenos Aires, Argentina Ancient Gaming A tiempo completo

    At Ancient Gaming, we lead the way in innovation within the iGaming software industry. As pioneers, **we are constantly pushing the boundaries of what's possible**, setting new standards with engaging software and transformative experiences. Our products are designed to captivate a high-spending, forward-thinking generation eager to reshape the future of...

  • Busqueda Urgente: Marketing Head

    hace 3 semanas

    Buenos Aires, Argentina buscojobs Argentina A tiempo completo

    TO GET TIMELY UPDATES ON JOB OPENINGS, FEEL FREE TO JOIN OUR COMMUNITY @ https : / / www.industryacademiacommunity.com (4L+ MEMBERS FROM 35+ COUNTRIES) Job Overview : As a Marketing Head, they hold a key leadership position within the marketing department of an organization. This role involves overseeing all aspects of the company's marketing efforts and...

  • Head of Growth

    hace 3 meses

    Capital Federal, Buenos Aires, Argentina IRSA A tiempo completo

    **Descripción del puesto**: **_¡Sé Nuestro Head of Growth para el Negocio de Centros Comerciales con impacto en millones de personas! _**_ _** En IRSA, estamos en pleno proceso de transformación y buscamos un rol estratégico que lidere el cambio en la forma de hacer negocios. Como Head of Growth, serás clave en la creación e implementación de...

  • Head of Turbo

    hace 6 meses

    Buenos Aires, Argentina Rappi A tiempo completo

    ¡Oye, es hora de que te unas a nosotros para mostrarle al mundo que somos la empresa que está cambiando paradigmas, donde revolucionamos las horas, los minutos y los segundos! ¿Quieres saber por qué Rappi? - ️ VEMOS OPORTUNIDADES donde otros ven problemas; - ️ VEMOS CERCANIA donde otros ven distancia; - ️ VEMOS ADRENALINA donde otros ven...

  • Head of Marketing

    hace 4 días

    Capital Federal, Buenos Aires, Argentina Gen IT A tiempo completo

    ¿Cuáles serán tus principales desafíos? Formar y coordinar al equipo de Marketing, apuntando a llevar la marca de Gen IT a otro nível. Fortalecer nuestro posicionamiento e imagen de marca. Desarrollar y medir el plan de Comunicación y Marketing de la empresa. Desarrollar la estrategia, gestión y medición de campañas de diversas campañas de...

  • Head of Marketing Latam

    hace 7 meses

    Buenos Aires, Argentina VDH A tiempo completo

    **Sumate a VON DER HEIDE!** Nos encontramos en la búsqueda de un **Head of Marketing **para que acompañe el crecimiento y expansión en Latinoamérica, liderando el posicionamiento de nuestra Compañía. **El propósito de la posición es crear e implementar una estrategia de marketing integral para VON DER HEIDE,** con el objetivo de difundir la marca,...

  • Head of HR

    hace 2 días

    Buenos Aires, Argentina Theorema A tiempo completo

    AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. AstraZeneca’s HR function is on a transformation journey...

  • Head of E-business

    hace 3 semanas

    Buenos Aires, Argentina Danone A tiempo completo

    About the job **Danone** busca un/a **Head of E-Business** con sede en **AMBA (Nuñez)** para trabajar en equipo por nuestro propósito: brindar salud a través de alimentos y bebidas, a la mayor cantidad de personas posible, cuidando el planeta. Como **Head of E-Business** tendrás el desafio de liderar la gestión del ecommerce, optimizando todas las...