Head of Performance Marketing

hace 7 días

Capital Federal Buenos Aires, Argentina BetWarrior A tiempo completo

**JOIN OUR TRIBE**

Do you strive for **excellence**? Do you embrace **innovation**? Do you fight with **fairness** and **respect**?

We are an exciting new gaming company based in Barcelona and Buenos Aires. Our innovative** sports betting and casino games **will rock your world. We have a burning desire to make gaming **great entertainment** and **socially acceptable**. We want it to be **fun** for our customers and our teams. We are **BetWarrior**.

We welcome **passionate** warriors and are currently looking for a **Head of Performance Marketing (HPM)**.

The **HPM **is primarily responsible for the management of digital accounts. S/He is a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the performance marketing department.

The **HPM **drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement. The **HPM **works closely with all marketing teams in target-setting as well as post-campaign evaluations.

**Objectives and Responsibilities of the Head of **Performance Marketing**

**Management**:The HPM manages high quality acquisition programs, campaigns, and activities across the business’s online platforms.

S/He additionally ensures that projects within the marketing department are delivered in a timely manner and that they are always in line with the business’s guidelines, quality standards, and objectives.

**Collaboration**: The role of the HPM is a collaborative role and, as such, s/he collaborates with all departments, to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.

In this collaboration, s/he builds in-house marketing automation for the purpose of enhancing the marketing department’s efforts. The HPM also ensures that leads are converted into consumers through well-crafted campaigns.

**Analytics**: The HPM is responsible for several analytical functions. S/he conducts research and analyses in order to deliver reports to the senior management on the performance of marketing campaigns and programs as well as conducting forecasting and estimations on the profitability of those campaigns. At this capacity, the HPM also optimizes targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook in order to generate cost effective user actions.

Finally, the HPM develops reports on the performance of programs and campaigns as well as propositions for strategies and approaches.

Other Duties:

- Development of a scalable, sustainable direct-to-consumer marketing program in a highly-segmented, omni-channel environment.
- Own the roadmap and define our overall strategy including data acquisition, audience segmentation, creative testing, customer journey optimization, etc.
- Manage various marketing campaign elements including creative brief development, production, targeting, list selection, fulfillment, tracking and pre/post analysis
- Builds milestones, matrices and test/control methodology using strong quantitative/analytical skills
- Demonstrates mastery in the implementation. This includes strategic thought leadership in medium, audience segmentation, dynamic content implementation, audience list management, production processes, and analytics
- Advances innovative operations that enables the transfer of data across databases and end points (including print vendors, digital onboarders, etc.) for integrating marketing execution
- Develops new perspectives and innovative approaches to elevate our data driven marketing programs.
- Leverages other team members with functional expertise to help shape these new strategies.
- Actively monitors performance and proactively manages optimizations
- Educates cross functional business partners about best practices

**Personal Skill**:

- Ideally +5 years of performance marketing management experience primarily focusing on setting up and optimizing campaigns within Google and/or Facebook platforms. Additional platforms and channels are a plus.
- Prior client-facing experience and strong experience with data analytics and building media plans.
- Preferably, a strong focus on the Google platform experience in building account structures and optimizing performance for Search Campaigns.
- Strong direct-response background driving relevant business results for clients and a thorough understanding of best-in-class practices in these tactics
- High proficiency in Excel / Google Sheets and PowerPoint / Google Slides.
- A passionate, tireless drive to succeed with the ability to work in a fast-paced, entrepreneurial environment and being comfortable with the unknown.
- Exceptional attention to detail with sharp organizational skills and the ability to hit delivery deadlines.
- An inspirational leader of people and used to managing complex and

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