Global Social Media Strategist

hace 3 días

Buenos Aires, Argentina Intel A tiempo completo

Go off and do something wonderful - those words from Intel co-founder Robert Noyce are more than just a great quote. They are words to live by. Words we have taken to heart, words that underpin our brand, words that are our constant reminder that all you need is an idea and Intel Inside to do something truly wonderful. We are the HQ Social Media Team and we bring wonderful to life across the social media landscape.

Our team is chartered with building healthy social relationships with Intel's most strategic audiences by driving engagement in service of elevating brand reputation and increasing preference. We are a smart, creative, collaborative team, that has fun and enjoy working together in a truly human way.

We are looking for a Social Media strategist to guide strategy for our Intel footprint across social media platforms, with a specific focus on Twitter, LinkedIn, Instagram and TikTok.

This individual will work alongside team members in the Brand Strategy, Partnerships, and Storytelling team, which is part of the Brand, Creative, and Media (BCM) division of the Global Marketing Organization (GMO). This role reports directly to the Global Head of Social Media.

**Main responsibilities Include**:

- Develop and maintain a comprehensive social media strategy for the Intel handles that will manifest itself in the form of a roadmap that includes:

- Editorial plan
- Content strategy
- Engagement strategy
- KPIs and benchmarks
- Serve as the leader for Intel social media strategy and the go-to expert on social media channels for Intel Corporate
- Leverage research, social listening, and data analysis to distill meaningful and actionable insights
- Advise teams on latest trends and best practices; help optimize outputs accordingly
- Establish a framework of communications and processes with the stakeholders to relay social media results and strategy in a clear and concise manner
- Determine best practices and provide context and guidance for handle owners on social strategy
- Align with the regions and geos on social media strategy, delivering best known methods
- A global strategic mindset and good at partnering with stakeholders across the organization to bring excellence to Intel social media
Has a finger on the pulse of new trends, platforms and best practices
- Easily and simply articulate complex ideas
- Understands how to facilitate partnerships with social networks and anticipate changes
- Can identify new opportunities from market trends and analytics that will have a measurable and transformative impact on the business and build out a point of view for the brand
- Provides strategic guidance to BCM counterparts and the agency, continuing to push to advance social innovation and adoption during campaign production and execution
- Is comfortable working in large global teams with multiple stakeholders and project leads
- A thought leader and trusted advisor to country leads and other stakeholders
**Qualifications**

**Minimum**:

- Bachelor's degree or equivalent work experience 4 years in addition to:

- 6+ years' experience in social media for a global organization
- 4+ years of experience:

- Working on and managing complex projects with multiple stakeholders throughout an organization
- Implementing comprehensive social media strategy
- Advanced English level
**Preferred**
- Experience with social listening, publishing and analytics tools (e.g. Sprinklr, Smartsheets, Talkwalker, etc.)
- Experience with paid social
- Experience working with influencers-paid and organic
**Inside this Business Group**
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

**Work Model for this Role**

This role is available as fully home-based and generally would require you to attend Intel sites only occasionally based on business need.

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