Global Head of Commercial Digital

Who We Are

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we've produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

About Commercial

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin's commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

Reporting to the VP, Business Insights & Commercial Excellence, the Global Head of Digital is a newly created critical senior leadership role responsible for defining and executing BioMarin's global commercial digital and omnichannel strategy. This role will drive digital transformation across the commercial organization (Global, Regional, and Local Markets), establishing the company as a leader in digital engagement and customer experience with providers, patients, and payers. You will be a key driver in advancing BioMarin's ambition to become a leader in omnichannel excellence by leveraging data, digital and analytics to inform customer-centric execution. You will lead a diverse team focused on building a new global commercial capability for BioMarin, partnering closely with Business Units, International Region Leadership, Global Commercial Operations, Information Technology, and other key stakeholders. Responsibilities:

• Develop and champion the global vision and roadmap for BioMarin's cross-portfolio global commercial digital and omnichannel strategy, including implementation plans and digital capability development across commercial teams.
• Lead and develop a high-performing global digital team, fostering a culture of innovation and collaboration; position the team as a center of excellence and trusted partners for the enterprise.
• Oversee the creation, deployment, and optimization of customer journeys that leverage multiple digital and traditional channels.
• Partner with marketing, sales, and medical teams to align touchpoints with customer needs, therapeutic objectives, and compliance standards.
• Develop and manage an omnichannel calendar to ensure seamless integration of campaigns, events, and engagement initiatives.
• Drive strategic initiatives to evolve the operating model, optimizing customer, patient, and portfolio performance; proactively identify and implement scalable solutions.
• Oversee the execution of digital operations across key areas, including CRM, marketing automation, websites, content management, lead management, sales enablement platforms, paid media, SEO, and other relevant digital channels.
• Own campaign operations across websites and omnichannel campaigns, ensuring seamless execution and alignment with strategic goals.
• Establish enhanced customer insight capabilities and drive efficient content sharing globally.
• Serve as the single point of contact for new digital projects or enhancements, ensuring all digital and omnichannel initiatives have appropriate oversight, engaging the right internal and external stakeholders.
• Partner closely with colleagues from Business Insights & Analytics (BI&A) and Performance Excellence (PE) to build the necessary decision support infrastructure, combining and mining data sets to support core brands across regions and markets, and define key performance indicators (KPIs) to measure the success of digital strategies and initiatives across all channels.
• Coordinate program updates and progress reports for leadership, highlighting key milestones, risks, and outcomes.
• Manage relationships with agencies-of-record (AORs) and partners, collaborating with procurement on contracts, financials, and performance management; establish and enforce standards and best practices for collaboration with 3rd-party agencies, ensuring global consistency, quality, and compliance.
• Maintain deep expertise in healthcare delivery and digital customer engagement trends, partnering with brand teams to leverage current capabilities and shape the future roadmap.
• Champion a culture of data-driven decision-making and digital innovation across the commercial organization.
• Lead change management efforts to ensure teams are equipped to execute within an omnichannel framework.
• Serve as a trusted advisor to cross-functional teams, bridging gaps between strategy, data, and execution.

Candidate Profile: We are seeking a highly data, digitally driven, passionate, self-motivated, strategic and innovative senior leader with a proven track record of driving digital transformation, delivering measurable business results in the pharmaceutical industry, with a healthy ambition & hunger to make an impact for patients and BioMarin overall. Knowledge, Abilities & Experiences:

• 10+ years of experience in digital marketing, omnichannel strategy, and digital transformation within the pharmaceutical industry.
• 5+ years of experience leading and developing high-performing digital teams.
• Deep understanding of the pharmaceutical industry landscape, including regulatory considerations, compliance requirements, and ethical guidelines for digital engagement.
• Proven experience developing and executing global omnichannel strategies that have resulted in measurable business impact.
• Expertise in integrating data-driven insights to inform decision-making and execution.
• Strong analytical and data interpretation skills, with the ability to translate data into actionable insights and recommendations.
• Strong leadership and influencing skills to drive alignment across diverse teams and stakeholders.
• Ability to think strategically and act tactically, balancing long-term vision with immediate execution needs.
• Proficiency in navigating complex organizational structures and ensuring stakeholder buy-in.

Key Technical Competencies Required:

• Strong understanding of digital marketing technologies and platforms, including:
  • CRM (e.g., Salesforce.com)
  • Marketing Automation (e.g., Marketo, Salesforce Marketing Cloud)
  • Customer 360 platforms (e.g., Zaidyn)
  • Next Best Action tools (e.g., Zaidyn, Salesforce Einstein)
  • Web Content Management Systems (e.g., Adobe Experience Manager, Sitecore, Wordpress)
  • Sales Enablement platforms (e.g., Veeva Engage, Seismic)
  • Analytics and data visualization tools (e.g., Google Analytics, Tableau)
  • Consent Management Platforms (OneTrust)
  • Customer Data Platforms (e.g., Salesforce CDP, Twilio, Tealium)
  • Personalization Engines (e.g., Salesforce Marketing Cloud, Adobe Target)
    • Strong ability to leverage analytics tools (e.g., Tableau, Power BI) to guide omnichannel planning and optimization.
    • Proficiency in designing and implementing multichannel customer experiences.
    • Knowledge of industry regulations (e.g., FDA, GDPR, HIPAA) related to digital engagement.
    • Strong project management experience, agile methodologies, demand management and prioritization.
    • Expertise in managing complex projects, timelines, and cross-functional teams to deliver results.
    • Ability to manage vendors, contracts and budget activities required
    • Excellent influencing skills, with demonstrated ability to work collaboratively and effectively with key business partners, IT leadership teams, and external service providers.
    • Experience with digital channels and tactics, including website development, content marketing, social media, search engine optimization (SEO), paid media, email marketing, personalization and mobile marketing.
    • Excellent communication, interpersonal, and presentation skills, with the ability to influence and collaborate with stakeholders at all levels.
    • Bachelor's degree in marketing, business, or a related field; MBA or master's degree preferred.

Competencies:

• Strategic Thinking: Ability to develop and articulate a clear vision and strategy for digital transformation.
• Execution Excellence: Proven ability to drive results and deliver on commitments.
• Collaboration and Influence: Ability to build strong relationships and influence stakeholders across functions and levels.
• Innovation and Agility: Embraces new ideas and adapts quickly to changing environments.
• Communication and Presentation: Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and concisely.
• Leadership and Team Development: Ability to inspire, motivate, and develop high-performing teams.

Location: San Rafael, CA
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

In the U.S., the salary range for this position is $ 216,000 to $ 324,000 per year, which factors in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A discretionary bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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