Email & SMS Marketer

hace 2 semanas


Buenos Aires, Buenos Aires C.F., Argentina Communitysportspartners A tiempo completo

We are seeking an experienced Email and SMS Marketing Specialist with a proven track record in creating, optimizing, and analyzing high-performing campaigns. This role will focus on execution while collaborating with the Director of Marketing to ensure alignment with broader marketing goals. The ideal candidate is technically skilled, results-oriented, and possesses a growth mindset.

Key Responsibilities
  • Develop and execute email and SMS marketing campaigns using Twilio and SendGrid platforms.
  • Manage list segmentation, personalization, and automation to improve audience engagement and retention.
  • Track, analyze, and report on key campaign metrics (e.g., open rates, click-through rates, conversion rates) to ensure consistent improvement.
  • Implement A/B testing to optimize subject lines, content, send times, and CTAs.
  • Ensure compliance with Canadian and U.S. regulations, including GDPR, CAN-SPAM, and TCPA.
  • Create and manage workflows for customer lifecycle stages (e.g., onboarding, re-engagement, retention).
  • Work with the design and content teams to create visually appealing and high-performing email and SMS templates.
  • Collaborate with the Director of Marketing to align campaign execution with overall marketing objectives.
Qualifications
  • Minimum 4 years of dedicated experience in email and SMS marketing.
  • Proficiency in Twilio and SendGrid platforms, with hands-on experience in building and managing campaigns.
  • Deep understanding of list segmentation, automation, and personalization techniques.
  • Strong analytical skills with a focus on improving KPIs and ROI.
  • Knowledge of email and SMS compliance standards in Canada and the U.S.
  • Familiarity with A/B testing methodologies and performance optimization.
  • An experimental growth mindset, with the ability to test and iterate rapidly for results.
Preferred Skills
  • Experience with CRM integration and advanced analytics tools.
  • Strong attention to detail and the ability to manage multiple campaigns simultaneously.
  • Exceptional communication and collaboration skills to work with cross-functional teams.
Location and Work Environment
  • Remote or hybrid position; candidates must be familiar with both Canadian and U.S. markets.
Benefits
  • Competitive salary based on experience.
  • Opportunities for growth in a dynamic, data-driven environment.
  • Work alongside an international team focused on impactful projects.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • IT Services and IT Consulting
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