Marketing Manager
hace 7 días
Avison Young is a global commercial real estate brokerage and advisory firm, offering transaction, management, financial and consulting services. We've designed our corporate structure to best serve our clients by enhancing collaboration across our organization.
At Avison Young, we are committed to providing a comprehensive suite of commercial real estate services to our clients while fostering a supportive and inclusive workplace culture for our employees. Our collaborative approach and emphasis on personal and professional growth create an environment where individuals can thrive. Real estate can have a significant positive impact on people's lives – and we're in the business of making spaces and places work better for people. Our purpose is to create real economic, social and environmental value as a global real estate advisor, powered by people.
If you're looking for career opportunities where you can excel and contribute to a strong company culture, we want to hear from you. Join our highly motivated team and take pride in your work as we create a better future together.
OverviewThe marketing manager is a motivated and creative team member who drives the development and execution of the marketing strategy for Avison Young's Florida Region. Primary responsibilities include new business development, brand elevation, and property marketing support. The marketing manager is also the team manager, providing strategy, team mentoring, coordination, and communications for the marketing staff across all five Florida offices. While the person in this role is dedicated to the Florida Region, he or she will also be a key member of the South Region marketing team, which spans 15 markets across the Southeastern United States, including Georgia, North Carolina, South Carolina, Tennessee, in addition to Florida.
Responsibilities- Primary focus is on sales support activities. This includes the development and execution of all marketing materials for new business pursuits, to include collateral development, lead generation campaigns, pitches, and proposals. End products should reflect Avison Young's unique differentiators, competitive advantage, and surpass stakeholder expectations.
- Creative lead on all top tier work and projects from initiation to completion; provide creative ideas, brand oversight, visual and innovative solutions; lead the conceptual, development and execution of all creative work, while inspiring and advocating for the team to produce great ideas and exceptional work.
- Provide quality oversight on all high-profile initiatives and new business pursuits in the areas of print, digital, interactive, motion graphics/video, etc.; ensure concepts are delivered seamlessly and optimally across channels and platforms providing the best user experience.
- Creative oversight of the multimedia content relative to client stories, video/drone/motion graphics, VR/AR, podcasts, social media.
- Participate in client presentations, pitches and meetings, as a representative of Avison Young's marketing team, its differentiated capabilities and creative solutions.
- Perform as the 'knowledge hub' for Avison Young's Florida service lines and subject matter experts ensuring marketing efforts are coordinated, consistent, and relevant to the individual industries, markets, and the firm.
- Work in a dynamic team environment and build and execute on multi-channel marketing plans for Avison Young brokers and their clients.
- Drive collaboration with Avison Young's Market Intelligence team to deliver data-driven marketing deliverables, thought leadership and campaigns to elevate our brand in the market.
- Develop strategy for Avison Young's digital and web presence in concert with the regional strategy, and in alignment with the national digital marketing team. Identify ways to expand Avison Young's online presence through website, social media and email marketing strategies.
- Organize, coordinate, and manage in-person and virtual events, webinars to promote the company's services, engage with clients and other stakeholders.
- Ensure strict adherence to the Avison Young brand and visual identity, with quality control processes to produce professional work product, on time and within budget.
- Build strong relationships across Avison Young's organization to leverage its extensive marketing and creative resources, research teams, brokerage administrative staff, and business unit leadership across the regional and national platform.
- Can understand how to take a project from concept to execution with minimal guidance.
- Can manage stakeholder relationships with minimal intervention from a supervisor.
- Establishes processes and continually seeks to improve ways to complete tasks.
- Knowledge of technology and digital platforms, with a future-focused mindset to continually learn.
- Orchestrates projects by knowing who to collaborate with across the region and firm, can assign tasks to others while maintaining accountability for the final result.
- Is the driving force behind the success of marketing campaigns.
- Strong project management and process management skills.
- Comfortable with ambiguity.
- Uses a broad range of marketing tactics and concepts, thinks creatively and devises new approaches to meet business goals.
- Interacts closely with key stakeholders.
Other Qualifications/skills:
- Advance level Adobe Creative Suite skills (InDesign, Photoshop, Illustrator).
- Excellent writing, editing, verbal communication and presentation skills.
- Problem solver, solution-oriented, and process driven.
- Strong creative design skills, and ability to provide art direction.
- Understanding of and commitment to client service.
- Ability to work effectively in teams and be committed to the idea of do whatever it takes.
- Ability to juggle multiple projects.
- Six to eight years of related experience.
- Bachelor's degree, preferably in marketing, design, communication or journalism.
- Commercial Real Estate experience or working in a corporate environment is a plus.
Our Equal Opportunity Commitment
Avison Young is proud to be an equal opportunity employer, committed to promoting diversity and inclusivity within our workforce. Our non-discrimination policy ensures that all individuals are treated equally, regardless of race, gender, religion, sexual orientation, or disability. We believe in fostering a positive and inclusive work environment that values accessibility and fair recruitment practices for all employees. We hope you will join us in committing to create a workplace that is fair, equitable, and welcoming to all.
Benefits offered to full time W2 employees:
- Traditional and Roth 401k with generous employer match and immediate vesting
- 12 weeks of Paid Parental Leave after one year of tenure
- Medical, Dental, Vision Insurance
- Company paid Life and AD&D Insurance
- Company paid Short & Long-Term Disability
- Voluntary Critical Illness and Accident Coverage
- Healthcare, Dependent Care, Commuter & Transit Pre-Tax Benefits
- Wellness program
- Employee Assistance Program (EAP)
Work-Life Balance:
- Competitive paid vacation days
- 2 personal/wellness days
- Paid holidays plus 2 floating holidays
- Annual volunteer day for Day of Giving
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