Digital Marketing Specialist

hace 3 semanas

Buenos Aires, Argentina ABB A tiempo completo

Digital Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions That's our story. Make it your story.

This position reports to

Gerente de Marketing

Your role and responsibilities

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story.

Make it your story. In this role, you will have the opportunity to drive and implement the digital marketing strategy for the business. Each day, you will operate the tools, channels, and teams needed to generate a positive perception of our business.

You will also showcase your expertise by maximizing the business impact of ABB’s web and/or social media channels. The work model for the role is: Hybrid {#LI-Hybrid} This role is contributing to the Electrification Business Line in Argentina. You will be mainly accountable for:

  • Implementing the digital marketing strategy, initiatives, and roadmap, including the development of the website, search engine optimization, and social and digital content.
  • Driving and implementing a best-in-class digital marketing strategy and online presence resulting in enhanced user and customer experience and engagement across ABB’s digital marketing and online platforms.
  • Advising stakeholders in the development of relevant digital marketing strategies and campaigns, whilst raising awareness for overall digital marketing capabilities.
  • Defining, creating, and executing a superior, seamless customer user experience across all of ABB’s websites and/or social media channels and utilizing data and marketing analytics to increase the performance of websites, social media channels and campaigns.

You will join a dynamic, talented and collaborative team, where you will be able to thrive.

Qualifications for the role

You enjoy working with digital marketing strategy, initiatives, roadmap, including the development of the website and social media channel, and the Electrification market You have 2 years of experience in marketing, sales and product management Possess an enhanced knowledge of Adobe suite, InDesign, Photoshop. You are passionate about team work and communication Degree in industrial engineering, marketing, communications or related. You are at ease communicating in English fluently

More about us

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory

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