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hace 1 mes
Join to apply for the Growth Lead, LATAM role at OKX . At OKX, we believe that the future will be reshaped by crypto, contributing to individual freedom. We are a leading crypto exchange and developer of OKX Wallet, providing access to crypto trading and decentralized applications (dApps). Our core principles—We Before Me , Do the Right Thing , and Get Things Done —drive our culture and environment. We seek a Growth Lead to expand OKX’s presence across LATAM, owning strategy and execution across multiple channels to grow our brand, user base, and market share. This high-impact role is ideal for a crypto-passionate leader thriving in dynamic environments. Responsibilities Develop and implement innovative, data-driven growth strategies for LATAM. Manage multi-channel growth plans, including paid acquisition, PR, SEO/ASO, social media, content, affiliates, and offline activations. Localize marketing strategies to resonate with LATAM audiences while maintaining brand consistency. Collaborate with cross-functional teams to align initiatives and achieve results. Manage the entire user lifecycle: acquisition, activation, engagement, retention, and reactivation. Analyze data to optimize campaigns and report on KPIs like user growth, engagement, and trading volume. Build partnerships with community leaders, influencers, and media outlets in the region. Adapt global strategies for local execution, ensuring cultural relevance and compliance. Represent LATAM user needs internally to influence product and initiatives. Qualifications 8+ years in growth, digital marketing, or user acquisition, preferably in crypto, fintech, or tech industries. Proven success managing multi-channel campaigns that yield measurable growth. Strong expertise in paid acquisition, SEO/ASO, paid social, PR, and content marketing. Deep understanding of cryptocurrency, blockchain, and LATAM user behavior. Fluent in Spanish and English; Portuguese is a plus. Ability to work independently in a fast-paced, remote environment. Data-driven with a focus on ROI and performance metrics. Experience scaling growth initiatives across multiple LATAM countries is highly preferred. Nice to Have Experience at a major crypto exchange or fintech company. Background in high-growth startups or multinational environments. Passion for blockchain, DeFi, and crypto innovation. Perks & Benefits Competitive compensation L&D programs and education subsidies Team building and company events Additional benefits communicated during the process Additional Info Seniority level: Mid-Senior level Employment type: Full-time Job functions: Business Development, Marketing, Product Management Industries: IT Services and Consulting This job posting is active and accepting applications. #J-18808-Ljbffr
