Senior Amazon Marketing Manager | Remote | LATAM Only | 81141
hace 2 días
About Us
At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we're not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.
About the ClientOur client is a U.S.-based fast-growing e-commerce consultancy that helps brands dominate on Amazon and Walmart through data-driven strategy, disciplined execution, and transparent communication. Operating more like a consultancy than an agency, focused on delivering measurable growth, not vanity metrics.
About the RoleOur Client is seeking a results-oriented Senior Amazon Marketing Manager to lead Amazon advertising strategies across a diverse portfolio of clients and guide a team of analysts toward sustained growth.This role blends strategy, leadership, and client partnership. You'll turn data into insight-driven strategies that boost sales and optimize CVR and TACoS, while ensuring seamless alignment between advertising, creative, and operations. Leading a team of Marketing Analysts, you'll guide strategic direction, testing frameworks, and client communication—collaborating closely with Seller Operations to connect ad performance with pricing, content, and listing optimization.
Key Responsibilities- Serve as the primary client contact for all advertising-related communication. Lead monthly strategy meetings, deliver weekly performance summaries, and translate results into clear, actionable recommendations.
- Develop and execute advertising strategies that balance growth and efficiency across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Manage and mentor Marketing Analysts, building their skills in data analysis, bid optimization, and testing frameworks. Develop training systems, SOPs, and QA processes to ensure consistent performance.
- Partner closely with Seller Operations Managers, Copywriters, and Designers to align advertising with listing optimization, pricing, and creative updates. Co-lead monthly joint planning sessions to set shared goals and strategies.
- Build quarterly growth plans for each account in collaboration with Seller Ops. Define month-to-month tactical initiatives to achieve sales and TACoS goals.
- Establish frameworks for A/B testing and keyword ranking initiatives. Drive continuous optimization across ad structures, budgets, and targeting based on data insights.
- Use tools like Amazon Advertising Console, Search Query Performance, and keyword tracking software (Helium 10, Data Dive, Jungle Scout, or similar) to identify trends, diagnose issues, and propose new strategies.
- Proactively identify opportunities to expand ad impact through creative campaigns, keyword strategies, or price/promotion collaboration with Seller Ops.
- 5+ years of Amazon PPC experience or equivalent paid media/Google Ads background with strong analytical skills.
- Strong quantitative and data analysis skills to optimize campaigns and interpret performance metrics.
- Proven ability to optimize client campaigns for efficiency, driving measurable improvements in performance and KPIs.
- Proven experience in a client-facing role within an advertising or performance marketing context, demonstrating the ability to lead strategic discussions, communicate insights clearly, and build trusted relationships with brand stakeholders.
- 4+ years of total media buying experience, including at least 2 years focused on Amazon Advertising (Sponsored Products, Brands, and Display required; DSP and AMC familiarity a plus).
- Exposure to multiple product categories (e.g., beauty, home, food, electronics, and baby) with proven success across diverse brands and budgets (Managing a portfolio of $100K–$200K monthly).
- Demonstrated experience managing or mentoring a team of analysts.
- Proven ability to delegate, coach, and scale others' performance.
- Strong grasp of Amazon advertising mechanics, ranking strategies, and how advertising integrates with pricing, listings, and operations.
- Advanced comfort with data interpretation, trend spotting, and performance storytelling. Familiarity with tools such as Helium 10, Perpetua, XNurta, Data Dive, or similar.
- Deep understanding of experimentation, A/B testing, and keyword ranking strategies.
- Excellent written and verbal English communication skills. Skilled at explaining complex advertising concepts in clear, client-friendly language.
- Adaptable, analytical, and comfortable in a fast-moving, startup-style environment where processes evolve and initiative is expected.
- Schedule: M-F, Business Hours, EST
- Salary: $3,500 USD
- 100 % Remote work environment
- PTO Package
Eligibility Criteria:
- This position is only open to candidates residing in Latin American (LATAM) countries, such as:
Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
Resumes must be submitted in English.
Applications that do not meet these criteria will be automatically rejected.
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