Marketing Program Manager

Hace 10 horas

buenos aires, autonomous city of buenos aires, Argentina EY Jornada completa

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The opportunity

The GDS Marketing Program Manager (Assistant Director) will help Brand, Marketing and Communications (BMC) program leaders and program managers bring external and/or internal marketing and event programs to life by understanding EY’s business and marketing strategies and transforming business priorities into world‑class execution and delivery. These programs and events will create measurable impact globally and locally, integrate across sectors, and deliver sustainable results.

This role requires an experienced, energetic and resilient team player with a strong understanding of what it takes to deliver multi‑channel marketing and event programs in a complex environment. Working closely in an agile team, the successful candidate will be required to understand the capabilities of the current GDS teams and effectively manage BMC and onshore stakeholder expectations by building strong relationships and collaborating closely within the BMC team and with client‑serving subject‑matter experts.

The Marketing & Event Program Manager is expected to spearhead and oversee end‑to‑end campaign and event operations—from planning to completion. This includes creating timelines, managing budgets, coordinating with multiple channels (social media, digital, events, print, in‑person, hybrid and virtual experiences), and ensuring brand‑compliant execution across all touchpoints. The role will consolidate and analyze program performance, apply insights to continuously enhance effectiveness, and demonstrate excellent stakeholder management skills throughout the lifecycle of each initiative.

Your

key responsibilities

Campaign and event management: Combine knowledge of project management, marketing tactics, event strategy, EY business and our customer base to create and maintain project plans for BMC’s most critical multi‑channel digital campaigns (, client deliverables, ads, social media, thematic campaigns) and multi format events ((, client networking, industry conferences, summits, webinars). Set up project and governance structure: Determine available time, budget and resources for each program or event, track status, and help the team meet deadlines and achieve set goals. Manage and drive resources: Work extensively with Global Delivery Services teams, third‑party vendors and internal partners to drive campaign delivery, high
- quality events and achieve desired outcomes. Social media: Collaborate with design teams on artwork to ensure brand‑compliant, compelling assets; communicate timelines and status to stakeholders; post content via a unified platform; and report on campaign performance. Web presence: Update relevant web pages and promotional spots using content management systems and monitor digital performance metrics. Communication: Build and manage relationships with key stakeholders across geographies and functions (BMC, Markets, Talent, Finance, Supply Chain Services, etc.). Drive regular team meetings, present progress updates, and analyze results from completed campaigns/events. Budgeting: Manage overall and campaign/event‑specific budgets, including processing invoices, tracking expenditures in Excel and identifying any deviations from plan. Campaign/Event optimization & reporting: Analyze campaign/event outcomes, support continuous optimization efforts, capture insights for future testing and improvements, and create performance reports for executive stakeholders. Ad hoc request management/execution: Support the BMC team with administrative tasks and operational needs related to ongoing campaigns and event programs. Onsite and virtual event management: Oversee logistics and execution for both onsite and virtual events, ensuring seamless operations, effective branding and an exceptional attendee experience

To qualify for the role, you must have

Graduate – Bachelor’s degree in business administration, public relations, marketing, event management, communications or related field preferred Campaign and event management skills and knowledge, hands-on marketing and high impact event delivering experience, organization and prioritization skills, and attention to detail. Ability to quickly build knowledge of the EY business, particularly the key priorities, structure, internal and external audience, core offerings and our clients’ issues and agendas across sectors and geographies globally. Manage multiple events/campaigns/programs/digital channels under tight deadlines and maintain attention to detail. Outstanding written and oral communications, a generous aptitude to learn the organisation’s pattern of communication and our client’s motivation 12 -15 years of total B2B marketing experience in professional services or similar industries 10 years’ experience in end-to-end campai

Marketing Program Manager

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