Head of User Acquisition

Head of User Acquisition We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution. Key Responsibilities Build and lead the centralized User Acquisition Department servicing multiple subscription products Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.) Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems Design UA OKRs/KPIs for both department-wide success and individual team members Manage and mentor a team of cross-platform UA Managers embedded in different product teams Lead hiring, onboarding, training, and performance management processes across the UA function Create a high-talent-density culture that fosters performance, collaboration, and growth Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU Partner with data science to create and refine advanced analytics and attribution models Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration Collaborate with Managing Directors of each product to align UA strategies with business goals Work closely with creative leads to guide ad production using data-driven creative briefs Own vendor relationships with major advertising platforms / agencies and tools Qualifications 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale Strong background in subscription-based D2C products, ideally across multiple verticals Proven track record managing multi-million dollar monthly paid budgets Highly organized, data and results‑driven leader with experience directly managing and developing a team of at least 5–7 UA professionals Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display Experience building and scaling teams, setting KPIs, and leading under a centralized structure Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, Excel/SQL Relentlessly driven, high‑energy operator who thrives in a fast‑paced, high‑stakes environment Hands‑on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable Extremely high standards and low tolerance for poor execution — demands excellence across all levels of the team Obsessed with performance, ROI, and rapid iteration — always pushing for better, faster, and more efficient results Strong management instincts: knows how to hire, coach, and develop A‑players while holding teams accountable Commercially obsessed — understands that UA is a growth engine and thinks like a profit‑focused entrepreneur Location Remote Work Environment - Embrace the freedom to work from anywhere, anytime, promoting a healthy work‑life balance. Benefits Unlimited PTO – Enjoy unlimited paid time off to recharge and prioritize your well‑being, without counting days Paid National Holidays – Celebrate and relax on national holidays with paid time off to unwind and recharge Company‑provided MacBook – Experience seamless productivity with top‑notch Apple MacBooks provided to all employees who need them Interview Process Recruiter Screening (40 minutes) Technical Interview (60 minutes) Final Interview (60 minutes) Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for those who want more responsibility and more growth. #J-18808-Ljbffr