Marketing Manager

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. Learn how to create a Kraken account here. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures. Become a Krakenite and build the future of crypto Proof of work The team The Growth Marketing team is responsible for delivering user and revenue growth across our set of products globally. It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space. As the LATAM Affiliate Manager at Kraken you’ll need to be highly-motivated, data-driven, and collaborative to assist in driving our global affiliate program growth. Reporting to the Global Affiliate Lead, the candidate will be focused on scaling affiliate campaigns for various products across LATAM. This role will be a key member of the Growth Marketing team and will work closely with the numerous stakeholders, including: regional growth, product, compliance and marketing analytics. The affiliate program has high potential for growth in the next 12-24 months as we expect to scale our LATAM program at least 3X. This is an opportunity to join a growing team and influence the strategy and direction of the channel. Kraken is a fast-paced and data-driven environment in a dynamic industry. Candidates should expect to solve complex business problems and be comfortable working autonomously in a quickly evolving and highly visible role. The opportunity Identify and recruit new affiliates in LATAM. Manage and nurture relationships with top regional affiliates. Dive into data to identify areas of opportunity and share regular performance updates. Monitor affiliate content to enforce regional and product specific compliance. Plan and execute regular placement, commission, incentive and creative tests to improve program metrics. Develop and own affiliate driven revenue and new trader goals in LATAM. Collaborate with LATAM regional growth teams to align on go-to-market strategies and local campaigns. Skills you should HODL Personal interest in crypto and blockchain technology. 4+ years of experience in KOL or affiliate marketing in traditional finance or crypto. Global team experience preferred, experience working with affiliates in the LATAM required. Ability to negotiate placements, payout structures, and terms with KOLs. Proficiency in affiliate marketing platforms and tools, Impact preferred. Creativity and persistence to pursue unconventional partnerships. Experience working in cross-functional teams in a fast-paced environment. Exceptional data analysis skills and a strong understanding of performance KPIs including CAC, ARPU, and ROAS. Excellent written and verbal communication skills in an asynchronous environment. #LI-Remote This job is accepting ongoing applications and there is no application deadline. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the know Follow us on Twitter Learn on the Kraken Blog Connect on LinkedIn Candidate Privacy Notice #J-18808-Ljbffr