Tagging Specialist

Tagging Specialist Location: Buenos Aires, Argentina Join our team at VML to help shape the future of digital commerce and innovation through cutting‑edge data and insight solutions. Company Overview VML is a global growth partner at the intersection of creativity, technology, and data. With over 30,000 employees in 150+ offices, VML delivers end‑to‑end solutions from strategy to execution, and is powered by the partnership of VMLY&R and Wunderman Thompson. Job Overview We’re seeking a highly skilled and detail‑oriented Tagging Specialist to ensure accurate measurement and tracking across digital platforms. Responsibilities Map tagging architecture and identify gaps in measurement. Identify tagging and measurement needs aligned with global guidelines, vision, and objectives. Plan, implement, and QA tags across digital platforms, including websites and mobile applications. Provide clear and concise instructions for internal stakeholders on tag‑related processes. Perform measurement QA using Google Analytics 4. Collaborate with the analytics team to define and implement tracking requirements for key performance indicators. Create and maintain comprehensive documentation and SOPs for tagging implementations, configurations, and updates. Requirements Advanced proficiency in English (Upper Intermediate or B2). Advanced experience with Google Tag Manager. Advanced knowledge of Google Analytics 4. Experience with Firebase (desirable). Experience with Appsflyer (desirable). Basic BI tools experience. Basic dataLayer implementation. Experience with Adobe Analytics (desirable). Experience with Adobe Launch (desirable). Benefits We practice a hybrid working model that allows for an average of four days in the office per week. We provide accommodations and flexibility as needed. Equal Opportunity Employer WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We also provide a recruiting privacy statement. California residents should read the California Recruitment Privacy Notice. #J-18808-Ljbffr