Digital Acquisition Specialist
hace 5 días
What's the opportunity?
Capture qualified demand and activate target accounts through paid ads, SEO, and SEM, while optimizing for AIO, AEO, and GEO surfaces; partner with content and agencies. Support the creation of new assets on our website.
What will I be doing?- Plan and optimize paid search, social, display, and review-site programs to meet pipeline targets.
- Drive SEM performance and support SEO content activation.
- Apply AIO, AEO, and GEO strategies to surface content and offers in generative and answer engines.
- Lead day-to-day website agency support for landing pages, CRO, and tagging.
- Lead day-to-day internal team support for website updates and optimization.
- Brief and QA paid advertising agency support; run creative and landing page testing.
- Support with Analytics and Insights.
- Act as a project manager for all website related projects.
- Implement new channels for acquisition.
What skills do I need?
- Proven experience managing paid search, social, display, and review-site campaigns to drive growth.
- Strong grasp of SEM, SEO, and emerging AIO/AEO/GEO strategies.
- Skilled in website optimization, CRO, tagging, and analytics.
- Confident working with agencies and internal teams to execute campaigns and web projects.
- Data-driven mindset with solid analytical and project management skills.
- Proactive, curious, and eager to test new acquisition channels.
- Experience in payments or fintech preferred.
- Fluent English
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