Product Marketing Lead

Product Marketing Lead - Assistant Director EY Global Delivery Services (GDS) is a dynamic, truly global delivery network that partners with EY teams across six locations – Argentina, China, India, the Philippines, Poland and the UK – to support the EY growth strategy. Overview As the Product Marketing Lead for EY’s global integrated platform, EY Fabric, you will report to the Technology Marketing Lead and play a crucial role in shaping the positioning and messaging of this award‑winning platform. EY Fabric underpins EY’s AI strategy and you will collaborate closely with technology leaders who are driving thought leadership and next‑generation capabilities to drive adoption of EY Fabric within EY and to develop a cohesive marketing strategy that highlights its value to internal and external stakeholders. Key Responsibilities Positioning and Messaging : Collaborate with EY Fabric leadership to establish and refine the overarching positioning and messaging for the EY Fabric platform, partner with the EY Fabric Activation Leader to identify adoption gaps across EY’s businesses and regions, and prioritize initiatives that drive engagement. Internal Campaigns : Work with the Client Technology (CT) communications and engagement team to design and implement internal campaigns aimed at driving adoption of EY Fabric among EY technologists. Cross‑Team Collaboration : Partner with individual platform product teams and component teams to align their messaging with the broader EY Fabric strategy, ensuring consistency and clarity. Marketing Asset Development and Management : Create and maintain a comprehensive suite of marketing assets that support both the overarching EY Fabric platform and its individual products and components; collaborate with the BMC Asset Factory to develop templated assets and streamlined processes for producing fact sheets, videos, and other marketing materials. Naming Oversight : Oversee the naming conventions for each product and component, ensuring clarity and alignment with EY naming guidelines. Navigator Page Oversight : Oversee the content on the EY Fabric Navigator page, ensuring it effectively communicates the value and capabilities of EY Fabric. Measurement and Reporting : Establish metrics for measuring the effectiveness of marketing initiatives and report on performance to inform future strategies. Qualifications Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. Minimum 8 years of experience in product marketing, preferably within a technology or professional services environment. Proven track record of developing and executing successful marketing strategies and campaigns. Strong understanding of technology products and services, with the ability to communicate complex concepts clearly. Excellent collaboration and communication skills, with the ability to work effectively across teams and influence stakeholders. Ideal qualifications include an MBA with a major in Marketing or Technology. 12‑15 years of total B2B marketing experience in professional services or similar industries. Digital marketing experience. Proven ability to manage complex processes and/or projects at a global level. Ability to drive an agile team; independent and flexible during peak times. What we offer Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next. Success, as defined by you : We’ll provide the tools and flexibility so you can make a meaningful impact, your way. Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs. About EY EY | Building a better working world #J-18808-Ljbffr