Ref. 20598: Paid Media Specialist Senior

hace 6 días


Argentina ADN Recursos Humanos A tiempo completo

Overview Ref. 20598: Paid Media Specialist Senior / 100% Remoto En ADN –Recursos Humanos estamos en la búsqueda de Paid Media Specialist Senior / 100% Remoto para Importante Empresa. Requisitos Experiencia mínima de 2 a 3 años en agencia de marketing digital gestionando campañas publicitarias. Experiencia comprobable en Google Ads , Meta Ads , TikTok Ads , LinkedIn Ads y Mercado Libre Ads (excluyente). Conocimiento en creación, planificación, segmentación, optimización y escalamiento de campañas multicanal. Dominio de estrategias B2B y B2C, adaptando las campañas a cada modelo de negocio. Manejo de presupuestos y optimización de inversión publicitaria. Conocimiento en remarketing, lookalike audiences, conversion tracking y funnels de venta. Habilidades analíticas: interpretación de métricas, reporting y generación de insights accionables. Capacidad de trabajo en equipo y experiencia colaborando con creativos, diseñadores y social media managers. Nivel intermedio/avanzado de Excel/Google Sheets y herramientas de analítica. Requisitos deseables Certificaciones en Google Ads , Meta Blueprint , TikTok Ads Academy o similares. Experiencia en campañas internacionales. Conocimientos en marketing automation / CRM / email marketing. Manejo de presupuestos publicitarios de alto volumen. Experiencia en la gestión de campañas de marketing de influencers (negociación, coordinación y medición de resultados). Conocimiento en medios digitales y offline: campañas en diarios, revistas y cartelería en vía pública. Responsabilidades clave Diseñar, planificar y ejecutar campañas en Google Ads , Meta Ads , TikTok Ads y LinkedIn Ads . Adaptar estrategias a diferentes industrias (B2B y B2C) y objetivos comerciales. Realizar optimización diaria/continua de campañas para maximizar ROI. A/B testing de anuncios, copys, segmentaciones y landings. Monitorear métricas clave (CTR, CPA, ROAS, Conversion Rate, etc.) y generar reportes claros. Escalar campañas exitosas y detectar oportunidades de crecimiento. Mantenerse actualizado/a con tendencias de paid media y nuevas funcionalidades de las plataformas. Trabajo remoto. Horario: Lunes a viernes de 9 a 18 hs. Edad: Indistinto Sexo: Indistinto Disponibilidad para viajar: Indistinto Fecha de Inicio: Inmediato Modalidad: Relación de dependencia. Posiciones a cubrir: 1. La persona que asuma este puesto tendrá la posibilidad de desarrollarse dentro de un equipo de profesionales de alta calidad, con excelente ambiente laboral, remuneración acorde al desafío, más otros beneficios. #J-18808-Ljbffr



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