Paid Media Specialist

TITLE Paid Media SpecialistDEPARTMENT Paid MediaDIVISION NP Digital LATAMLOCATION Remote - Latin America Overview NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and Ad Age listed us on their Best Places to Work list in 2024 and 2025. NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. About the Opportunity NP Digital LATAM is seeking an energetic Paid Media Specialist to join our Paid Media team. The ideal candidate has 6 months to 2 years of paid media advertising. Our ideal candidate is fun to work with, and has a desire to learn about paid media, the advertising industry, and agency life. We are seeking candidates looking to join a fast-growing company that prides itself on education and thought leadership for our clients and the industry. This is a newly created role to support our growing department. To be considered, candidates must reside and be eligible to work in Latin America and have at least B1/B2 proficiency in English language. Responsibilities Reporting to the Director and Paid Media Manager, the Paid Media Specialist will be responsible for day-to-day analysis and implementation of paid media campaign performance, reporting, and general success at meeting clients’ KPIs. Responsibilities include but are not limited to: Setup and management of paid media campaigns on platforms such as Google, Meta, LinkedIn, TikTok. Analyze daily campaign performance against campaign KPIs. Implement ongoing campaign optimizations, including keyword targeting, ad copy or creative edits, and other campaign-specific adjustments. Assist in writing effective ad copy. Daily account pacing against client’s budgets. Contribute to client reporting on a weekly, monthly & quarterly basis. About You Bachelor’s degree in business or marketing(preferred). 6+ months of experience in SEM and paid social media buying including conversion and lead generation campaigns. Familiarity with Microsoft Excel. Great written communication skills, with experience writing effective ad copy. Strong problem solving and active listening skills. Exceptional attention to detail, working with numbers and analyzing data. Excellent organizational skills, with the ability to prioritize time and workload efficiently and meet deadlines. Willingness to assist team members across multiple projects and learn about other paid media tactics from NP Digital’s team of experts. Passion for digital marketing and advertising. B1/B2 proficiency in English. About Your Growth As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. About Our Benefits We offer a comprehensive and flexible benefits package to all regular, full-time employees. About Our Culture We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: Think Big — Think Big challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes. Own It — Own It plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. Have Fun — Have Fun means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do. About Our Practices NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people. NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need. #J-18808-Ljbffr