Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Location: Remote (Location Flexible) – EAST working hours We’re seeking a proactive and detail-oriented GTM Engineer to drive the technical execution of client campaigns. In this role, you’ll own targeting, copywriting, sequencing, deliverability, experimentation, and reporting—ensuring every campaign is optimized to deliver results. You’ll work directly with clients through weekly calls and ongoing updates, serving as a subject‑matter expert within a dedicated pod (1 CSM + 2 GTMs). While Relationship Managers focus on renewals, you’ll be responsible for campaign performance, client satisfaction, and day‑to‑day problem‑solving. Your Responsibilities Will Include: Targeting & ICP Development Translate client goals into a targeting matrix Build, enrich, and maintain high‑quality prospect lists. Apply suppression rules to maintain clean, compliant targeting. Cold Email Copy & Messaging Write, test, and refine cold email copy (subject lines, openers, CTAs, bumps). Develop multi‑angle narratives: ROI‑driven, compliance‑driven, social proof, competitive wedge, etc. Implement personalization at scale (snippets, dynamic variables, micro‑references). Sequencing & Execution Design multi‑touch sequences with proper cadence, volume safeguards, and reply handling paths. Ensure smooth handoff to client SDR/AE teams for qualified replies. Deliverability & Infrastructure Configure and manage sending domains, DNS (SPF/DKIM/DMARC), mailboxes, and warmups. Proactively monitor bounce/spam rates and inbox placement. Implement remediation strategies to keep deliverability green at all times. Experimentation & Optimization Run structured A/B/n tests across subject lines, hooks, CTAs, and timing. Maintain an experiment backlog and roll proven winners into playbooks. Document learnings to standardize outbound best practices. Client Communication Join weekly client meetings with Relationship Managers to present performance, tests, and next steps. Provide Slack + Intercom updates: key metrics, experiments, and recommendations. Act as the technical POC for campaign‑related client questions. Analytics & Reporting Track KPIs: opens, reply rates (positive/neutral/objection), meetings booked, deliverability health. Provide weekly performance reports inside HubSpot and client Slack. Surface objection/reply trends and market insights to inform broader GTM strategy. Pod & Cross‑Functional Collaboration Work within a pod structure (1 CSM + 2 GTMs, ~20–25 clients per pod). Align campaigns with CSMs to support retention and renewal strategies. Collaborate with Product/Leadership to feedback market insights. Requirements 2–5+ years running outbound/cold email campaigns or B2B growth ops. Experience scaling campaigns to 10k–100k+ emails/month. Proven ability to improve reply and meeting rates through copy + targeting iteration. Hands‑on with tools like Instantly, CLay, Apollo, HubSpot, Salesforce, Pipedrive. Strong grasp of deliverability (SPF/DKIM/DMARC, warmup, reputation). Excellent copywriting & communication skills — able to explain campaign choices clearly to clients. Analytical, process‑driven mindset: comfortable turning data into actionable improvements. Formal academic credentials are not required; Why Join Us Be the engine behind outbound success for fast‑growing B2B companies. Competitive pay + career growth opportunities. Work remotely with a global, high‑performance team. Shape and scale the outbound playbooks defining the future of sales automation. Digital Marketing Strategist, Manager-ARG Globant Hello At GUT Network powered by Globant, we’re looking for an expert able to navigate fluently between the world of strategic consulting and the operational reality of brand marketing management to fill the position of Digital Marketing Strategist Manager. We are a… #J-18808-Ljbffr