UA Manager

UA Manager (Remote) Mode Mobile is building a family of apps that reward users for engaging with content, games, and communities they love. Our portfolio includes top‑ranked apps across multiple categories, and we’re scaling rapidly through both organic growth and strategic acquisitions. About the Role We’re seeking a highly analytical and performance‑driven User Acquisition Manager to lead and scale paid acquisition efforts for a soon‑to‑be‑acquired viral social platform. The role focuses on executing and optimizing campaigns across major mobile and web channels to drive efficient user growth and monetization. Responsibilities Plan, execute, and scale paid user acquisition campaigns across Meta, TikTok, Snapchat, and influencer‑led distribution. Build persona‑aligned acquisition strategies targeting Gen Z and young millennial audiences across global markets. Manage and scale daily spend while maintaining efficient CAC, ROAS, and LTV metrics. Conduct ongoing A/B and multivariate tests on hooks, formats, and creative concepts aligned with TikTok & IG Reels culture. Analyze campaign performance data to identify trends, insights, and optimization opportunities. Stay current on user acquisition trends, platform changes, and emerging channels. Remain deeply embedded in youth culture, emerging formats, meme cycles, micro‑influencer behaviors, and social trends. Help evolve the platform’s growth playbook, including experimentation in new markets and channels. Qualifications 3+ years of hands‑on mobile user acquisition buying, ideally for consumer social, creator tools, community apps, or Gen Z‑first products. Proven experience running campaigns on Meta, TikTok, and other social channels. Experience managing or collaborating with creators, influencers, and content partners. Deep fluency in Gen Z culture: TikTok trends, meme formats, confession culture, authenticity movement, and social discourse. Experience managing or supporting organic social accounts for youth‑leaning brands is a plus. Deep understanding of attribution, cohort analysis, and mobile measurement platforms (e.g., AppsFlyer, Adjust, Singular). Advanced Excel/Google Sheets and data analysis skills; SQL is a plus. Experience partnering with creative teams to develop and test ad concepts. Strong communication and reporting skills, able to distill insights and recommendations clearly. Curious, adaptable, creative, and hands‑on. Alignment with Mode Mobile core values: Accountability, Action‑driven, Caring, Curious, Thorough. Benefits & Culture 36 % remote‑first, global company. A competitive compensation package. Generous perks & benefits. Participation in the equity plan. Individual bonuses per the company bonus program. Energetic, passionate, results‑driven team. Remote social activities, virtual coffee buddies. Bonusly for recognition and rewards. Weekly “Get Stuff Done” days with no meetings. Open PTO, generous holidays, and wellness days. Our Workplace Norms Let OKRs guide us. Assume positive intent. Agree to disagree & commit. Set new precedents. Accomplish more with less. Hold ourselves & others to high standards. Speak up. Be resourceful. Follow the 80/20 rule. Mode Mobile does not accept/pay fees for unsolicited resumes from third‑party agencies/vendors. Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members. #J-18808-Ljbffr