Senior Web Designer

About the Role We are looking for a Senior Marketing-Focused Web Designer to join our team and craft high-impact digital experiences. In this role, you will lead the design of fully responsive, conversion-driven web experiences from concept to delivery, with a strong emphasis on marketing landing pages, paid ad creatives, and brand execution. You will collaborate closely with cross-functional teams to ensure every design decision supports business objectives, enhances user experience, and strengthens brand consistency across all digital touchpoints. Seniority Level: Senior Key Responsibilities Marketing & Visual Design Design high-converting marketing landing pages, ad creatives, email templates, and social media assets aligned with campaign goals. Maintain strong brand consistency across all marketing and digital channels. Develop creative assets for marketing campaigns, including banners, promotional visuals, and launch materials. Translate marketing strategies into compelling visual narratives that drive engagement and conversions. UX, Research & Strategy Conduct user research to understand behaviors, needs, and motivations that inform design decisions. Analyze competitors and market trends to create innovative, performance-driven design solutions. Apply strategic thinking to align design outputs with growth and business objectives. Information Architecture & User Flows Define clear information architecture and user journeys to optimize usability and conversion paths. Structure content for clarity, engagement, and seamless navigation. UI Design & Prototyping Design intuitive, visually polished interfaces aligned with brand guidelines. Create low- and high-fidelity wireframes and interactive prototypes using Figma. Iterate on designs based on data, feedback, and usability insights. Usability, Accessibility & Inclusivity Plan and conduct usability testing to validate design effectiveness. Ensure designs meet accessibility standards and support inclusive user experiences. Stay current with accessibility best practices and integrate them into all projects. Design Systems & Documentation Build and maintain scalable design systems to ensure consistency across platforms and devices. Produce detailed design documentation, style guides, and UI specifications to support smooth development implementation. Deliver comprehensive design handoffs to engineering teams. Collaboration & Ownership Collaborate closely with developers, product managers, marketers, and stakeholders. Lead design discussions and client interactions with confidence and clarity. Manage multiple projects simultaneously while meeting deadlines and quality standards. Take ownership of design decisions and proactively solve problems. Industry Awareness Stay up-to-date with design, marketing, and web trends to continuously elevate output quality and innovation. Requirements 5+ years of professional design experience, preferably in B2B environments (agency, tech, startup, or freelance). Strong expertise in marketing-driven web design and conversion-focused UX. Advanced graphic design skills with a solid understanding of typography, color theory, and layout. High proficiency in Figma, Adobe Illustrator, and Adobe Creative Suite (Photoshop is a plus). Strong web design fundamentals, with deep knowledge of UX/UI principles and responsive design. Experience creating scalable design systems (components, grids, typography, spacing). Proven ability to manage projects independently and take full ownership of deliverables. Excellent communication and presentation skills for both internal teams and clients. Strong portfolio showcasing marketing websites, landing pages, and digital campaigns. Self-motivated, detail-oriented, and comfortable working autonomously or within a team. #J-18808-Ljbffr