B2B Growth Marketing Manager

hace 4 semanas


Rosario, Argentina Bluelight A tiempo completo

About the Role B2B Growth Marketing Manager (Paid Media & HubSpot) at Bluelight. Drive qualified leads to nearshore staffing solutions using paid media and sophisticated HubSpot automation. Own the engine that connects innovative US companies with world‑class engineering talent in Latin America. Deep expertise in Google Campaign Manager, LinkedIn Ads, and HubSpot. Key Responsibilities B2B Media Planning & Strategy: Develop comprehensive B2B media plans targeting decision‑makers at startups and enterprise companies. HubSpot Ownership: Serve as internal subject matter expert, building workflows, lead scoring models, and attribution reports that connect ad spend to closed client deals. Market Research: Conduct deep analysis to identify where target audience consumes content and how best to reach them. Innovation: Stay abreast of emerging B2B trends, AI integrations, and new channels for reaching technical talent buyers. Sales Enablement: Advise New Business and Account teams on recommended budgets and strategies to support pipeline goals. Campaign Execution & Management: Oversee paid media campaigns focusing on LinkedIn Ads (Account‑Based Marketing) and Google Ads (High‑intent search). Vendor Management: Manage relationships with external vendors or agencies to ensure day‑day execution aligns with strategic vision. Full‑Funnel Analytics: Track B2B KPIs beyond clicks—focus on MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity. Optimization: Analyze campaign data to identify areas for improvement, such as refining audience segments to improve lead quality. Budget & ROI Management: Manage and allocate media budgets effectively across channels to maximize CAC efficiency; maintain daily, weekly, and monthly pacing. Skills & Qualifications 4+ years of experience in B2B performance marketing or media buying; experience in Staffing, Recruiting, or SaaS sectors is a plus. HubSpot Proficiency: Deep experience with HubSpot Marketing Hub workflows, landing pages, list segmentation, and CRM integration; HubSpot certifications highly preferred. Paid Media Expert: Strong experience in LinkedIn Campaign Manager and Google Ads. Analytical Mindset: Proficiency in analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag). Strong Communication: Excellent interpersonal skills with ability to explain complex marketing data to non‑marketing stakeholders. Self‑Motivated: Able to work independently in a remote environment while maintaining close collaboration with the team. Company Benefits Competitive salary and performance‑based bonuses. Generous paid‑time‑off policy. Flexible working hours. Remote work. Continuing education, training, conferences. Company‑sponsored coursework, exams, and certifications. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is to create cutting‑edge applications and foster a collaborative work environment where each team member can grow and thrive. With presence across the United States and Central/South America, Bluelight is in exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community. If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #J-18808-Ljbffr



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