Paid Search Marketing Manager

This range is provided by LawnStarter. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $50,000.00/yr - $70,000.00/yr Paid Search Marketing Manager We’re currently hiring a Paid Search Marketing Manager to join our growing remote team. LawnStarter is seeking a highly analytical and data‑driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi‑brand paid search effort. As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms. At LawnStarter, we’re transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more. With $30M+ in venture funding and solid traction, we’re investing in the next generation of our platform—and we’re looking for a Paid Search Marketing Manager to help drive it. Responsibilities Campaign Management & Optimization Manage and optimize large‑scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms Activate, optimize and make efficient Local Services Ads (LSA) at scale Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click‑through rates and conversion rates Data Analysis & Reporting Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights; summarize KPIs against targets and provide actionable recommendations for optimization and improvement Conduct deep‑dived analysis to understand customer behavior, keyword trends, and competitive landscape Develop and maintain dashboards to track performance, efficiency, and spend Keyword, Audience & Campaign Strategy Research and identify new keyword opportunities to expand our reach Implement audience segmentation strategies to improve targeting and efficiency Manage negative keyword lists and refine match types to improve campaign relevance Execute campaign type strategies that provide maximum conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more Budget & Bid Strategy Allocate and manage budgets efficiently to maximize conversions while maintaining profitability Utilize automated bidding strategies and manual adjustments to improve ad performance Collaboration & Cross‑Functional Work Work closely with the product, engineering and content teams to align ad messaging with user intent Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues Provide insights and recommendations to senior leadership to guide marketing strategy Requirements Experience & Expertise 3‑7+ years of hands‑on experience managing Google Ads and Bing Ads campaigns, preferably for a fast‑paced eCommerce or lead‑generation business for B2C Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools Experience with large‑scale search, display, retargeting, video and local services campaigns Understanding of auction dynamics, quality score, and smart bidding strategies Analytical & Technical Skills Advanced skills in Excel/Google Sheets (pivot tables, VLOOKUPs, data visualization) Ability to analyze and interpret large datasets to make data‑driven decisions Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus Experience with tag management through GTM, Segment or other platforms Strategic & Executional Abilities Proven ability to execute A/B tests and iterate on learnings Strong grasp of conversion rate optimization (CRO) and landing page best practices Ability to adapt strategies based on competitive trends and seasonality Other Qualifications Strong attention to detail and ability to manage multiple projects simultaneously Comfortable working in a fast‑paced, remote‑first environment Passion for SEM and digital marketing, with a test‑and‑learn mindset Willing to accept challenges and be a proactive problem solver Benefits Salary range: $50,000–$70,000 USD annually Fully remote position: work from anywhere you want Unlimited PTO: focus on results and take the time you need to recharge or enjoy life LawnStarter is building the future of outdoor home services. Want to help us shape it? Apply now and let’s grow together. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Consumer Services #J-18808-Ljbffr