Junior Meta Media Buyer

Junior Meta Media Buyer We are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting‑edge technology, data‑driven insights, and a commitment to transparency to disrupt the status quo. About Tort Experts At Tort Experts, we foster a collaborative environment where creativity thrives and every team member plays a vital role in connecting qualified claimants with the representation they deserve. We are passionate about making a meaningful impact and creating an environment where your contributions truly matter. About the Role The Junior Meta Media Buyer will support the execution and optimization of direct‑response, lead‑generation campaigns across Facebook and Instagram. This role is designed for someone with early experience in paid social who wants to build strong fundamentals in performance marketing, focusing on cost‑per‑lead efficiency, creative testing, and conversion optimization. You will work closely with our in‑house marketing team to manage live campaigns, test creatives at scale, analyze performance trends, and continuously improve results. This is a hands‑on, numbers‑driven role with clear performance accountability. Location: Remote – availability 9 am–5 pm ET. Responsibilities Meta Campaign Execution (Lead Gen Focus) Assist in building, launching, and managing Meta lead‑generation and conversion campaigns in Ads Manager. Support setup of campaigns, ad sets, and ads with a focus on objectives, audiences, budgets, and placements optimized for CPL and conversion volume. Perform daily performance checks to ensure campaigns are spending efficiently and hitting lead goals. Optimization & Scaling Support Help optimize budgets, bids, audiences, and placements under direction. Monitor key direct‑response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate. Assist with identifying scaling opportunities and underperforming segments. Creative Testing & Iteration Support rapid creative testing across hooks, copy angles, formats (static, video, UGC), and offers. Help organize, tag, and rotate creatives to prevent fatigue and maintain performance. Provide performance feedback to creative teams based on data, not opinions. Reporting & Performance Analysis Pull daily, weekly, and monthly reports from Meta Ads Manager and internal dashboards. Track trends in CPL, volume, and efficiency and flag performance shifts early. Support performance summaries and testing recaps with clear takeaways. Learning & Growth Stay current on Meta direct‑response best practices, algorithm changes, and ad policy updates. Analyze competitor ads using Meta Ad Library to identify winning angles and formats. Actively develop skills in lead‑gen strategy, creative analysis, and performance optimization. Qualifications 1–2 years of experience in paid social, performance marketing, or digital advertising. Hands‑on experience running Meta Ads for lead generation or conversions preferred. Working knowledge of Meta Ads Manager, including campaign structure, audiences, and reporting. Experience with other performance platforms (Google, TikTok) is a plus but not required. Comfortable working with numbers and making decisions based on data. Proficient in Google Sheets or Excel for tracking and analysis. Basic understanding of Meta Pixel, conversion events, UTMs, and attribution. Familiarity with Google Tag Manager or Events Manager is a plus. Strong interest in what makes ads convert, not just how they look. Ability to think in terms of hooks, offers, angles, and messaging. Coachable, detail‑oriented, and eager to grow in a performance‑driven environment. Able to manage daily tasks independently while collaborating with a remote team. Benefits 100% company‑paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees): Medical (Aetna) Dental (Guardian) Vision (Guardian) 100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees): $500 free FSA company contribution, even if $0 employee contribution 401(k) plan with full company match of up to 6% of salary and no vesting period required (US based employees). Unlimited paid time off with planned role/responsibilities coverage. Work‑from‑home equipment budget (at company's discretion). Forever remote work environment. Why Join Us? At Tort Experts, we believe in empowering our team members with growth opportunities, a flexible work environment, and the chance to make a tangible impact. If you thrive in fast‑paced environments, are client‑focused, and eager to contribute to our mission of connecting clients with top‑tier legal representation, we invite you to help us transform access to justice. AA/EEO Statement Tort Experts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment. #J-18808-Ljbffr