Paid Media Specialist
hace 2 semanas
Base Pay Range $70,000.00/yr - $110,000.00/yr About AvantStay AvantStay delivers exceptional, unique stays for group travelers. The company has built a tech-enabled millennial hospitality brand to be the new standard for group experience. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry. About The Role The Paid Media Specialist will be responsible for managing, optimizing, and scaling paid media campaigns across multiple platforms to drive direct bookings, high-quality leads, and brand visibility. This role requires a data-driven marketer with experience in performance marketing, strong analytical skills, and an understanding of the luxury travel and/or hospitality consumer sectors. Responsibilities Own campaign execution end-to-end—from strategy and setup to daily optimization and reporting—and work closely with our brand, revenue management, and creative teams to ensure alignment with business goals. Develop, manage, and optimize paid media campaigns across platforms including Google Ads, Meta, TikTok, YouTube, and programmatic channels. Execute full-funnel demand generation strategies to increase direct bookings and reduce reliance on third-party OTAs. Conduct keyword research, build audiences, and create campaign structures that maximize ROAS and booking conversion. Monitor daily performance to identify optimizations around bids, creatives, landing pages, and targeting. Leverage A/B testing across ad messaging, visuals, and audience segments. Track core metrics (ROAS, CPA, CTR, CVR, LTV, cost per booking) and adjust strategies based on data insights. Partner with creative teams to develop high-performing ad assets tailored to luxury travel audiences. Work with Revenue Management to align paid strategies with pricing, promotions, occupancy needs, and seasonal trends. Collaborate with brand and content teams to maintain consistent messaging and storytelling across channels. Build weekly and monthly performance reports with actionable insights. Communicate results and recommendations to leadership clearly and effectively. Maintain performance dashboards and campaign documentation. Requirements 3-5+ years of experience in paid media, performance marketing, or digital advertising. Proven track record managing campaigns with significant budgets and revenue responsibility. Experience with OTA displacement strategies (e.g., driving direct bookings over Airbnb/VRBO). Strong understanding of SEO, landing page optimization, and CRO principles. Experience with Google Ads, Meta Ads Manager, and at least one additional paid channel. Strong proficiency in analytics tools (Google Analytics 4, Looker/Looker Studio, attribution platforms). Deep understanding of direct response, conversion tracking, and full-funnel optimization. Experience in eCommerce, hospitality, vacation rentals, and luxury travel is strongly preferred. Creative mindset paired with strong quantitative and analytical abilities. Highly organized, detail-oriented, and comfortable in a fast-moving, entrepreneurial environment. Benefits $70,000-110,000 USD per year 100% remote – work from anywhere Seniority Level Mid-Senior level Employment Type Full-time Job Function Other Industries IT Services and IT Consulting #J-18808-Ljbffr
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