Go-to-Market Marketing Consultant

Adaptive Teams is proud to be part of a group of companies founded by Nate Ginsburg, built with a two-fold mission: to discover and empower amazing talent while building strong, connected communities all around the world. This vision drives everything we do, from the way we recruit to how we encourage collaboration across global teams. It’s not just about finding the right people for the job; it’s about creating meaningful work that contributes to something bigger. When you join Adaptive Teams, you’re stepping into a network that believes in the power of talent and community. We seek out individuals who are passionate, skilled, and ready to contribute to a larger purpose. Our projects allow you to showcase your abilities while making real connections across industries and geographies. Working with us means being part of a company that is committed to your growth and building thriving communities worldwide. If you’re looking to advance your career in an environment that values innovation and collaboration, Adaptive Teams is where you can truly flourish. We’re preparing to take Optimo , an AI-powered PPC ad analyser, from beta to market. We’re looking for a senior marketing consultant who knows how to turn a great product into a focused, high-impact launch. This is a project-based or hourly engagement , designed for someone who’s led successful SaaS launches and knows how to cut through noise with clear positioning, smart messaging, and execution that actually converts. About the Company: This is a role for one of our internal companies, a leading provider of Amazon growth services. They help brands optimize advertising, improve product visibility, and develop e-commerce strategies that drive measurable results. Location: LatAm, Europe, US - Fully Remote Your Mission: Day to Day Responsibilities Shape the go-to-market strategy for Optimo’s public launch Refine positioning, messaging, and ICPs for a PPC-driven audience Define launch channels, timelines, and success metrics Advise on pricing, packaging, and early acquisition strategy Pressure-test assumptions and bring a senior, external POV Deliver a clear, actionable launch plan the team can execute Your Toolbox: Skills to be Successful Proven experience launching B2B SaaS products (ideally marketing or AI-driven tools) Strong GTM strategy, positioning, and messaging expertise Hands-on understanding of performance marketing / PPC ecosystems Ability to work autonomously and deliver structured recommendations Consultant mindset: pragmatic, opinionated, and outcome-focused Your Perks: What's in it for you Flexible engagement: hourly or fixed-fee project Fully remote — applicants from LATAM, Europe, or the US welcome Direct influence on the launch of a new AI product Access to a real product already in beta, not just a concept Opportunity for follow-on work if the launch clicks Why Adaptive Teams? At Adaptive Teams, we don’t just fill positions – we create pathways to success. Whether you’re a seasoned pro or just starting out, we’re here to help you grow, innovate, and make an impact. If you’re looking for exciting opportunities and, a team that’s as passionate as you are, this is the place to be.What to Expect from Our Application Process? Once you apply, you’ll receive an email guiding you through the next steps, including an assessment tailored to the role. Be sure to check your inbox (and your spam folder , just in case) for further instructions.We understand your time is valuable , so we strive to keep the assessment process under 45 minutes whenever possible, though some roles may require a slightly longer time investment.Once selected, you’ll have the chance to schedule your first interview with our team. We aim to make the process as smooth and transparent as possible, so you’ll always know where you stand.