Digital Marketing Specialist

Digital Marketing Specialist (US Sports & Fitness Company) - A100 Pearl Work Arrangement: Remote WorkSchedule: Monday to Friday, 9:00 AM – 5:00 PM ETJob Type: Full-timeHoliday Adherence: US HolidaysPTO Entitlement: Standard PTO policy as per company guidelines About Pearl Talent: Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US. About the client: Our Client currently has a strong content engine with a team of athletes producing high‑quality UGC, managed by great team members leading TikTok influencer growth. The brand also has 110,000 Instagram followers. The challenge is not content creation, but systemizing, scaling, and monetizing that content. Role Overview The Remote Marketing Operator will be responsible for overseeing The Client’s digital marketing operations, ensuring content flows smoothly from creation to customer engagement and sales. This role combines AI tool management, content organization, and light marketplace upkeep to help scale our Client’s growing sports & fitness brand. Key Responsibilities Content repurposing (OpusClip, Captions.ai, Descript, CapCut): turn one athlete video into multiple formats for TikTok, Google, and other platforms. Content scheduling & testing (Metricool, Later.com): automate posting schedules and maximize reach. Copywriting & caption variants (ChatGPT, Jasper): keep the brand’s voice fresh across platforms. Community automation (ManyChat+Klaviyo): build DM flows, capture leads, and enable follow‑ups. Klaviyo Email Marketing: Create 2 branded content emails per month for current subscribers. Plan ahead for seasonal sales and promotions. Oversee AI tools: Ensure the content pipeline flows smoothly and outputs align with brand standards. Content Library Management: Manage team’s content library and coordinate uploads with the team. Content Approval: Review AI‑generated captions/cuts and maintain consistency with the brand. Track Athlete Performance: Monitor athlete content delivery and performance against deadlines. Content → Sales Funnel: Connect content to DM flows, then into Klaviyo email/SMS funnels that drive sales. Amazon Maintenance (≈1 hr/week): Monitor ad spend, check ASINs/SKUs, verify listings, explore bundling/promotions. Walmart Marketplace Maintenance (≈1 hr/week): Verify listings, monitor reviews, check fulfillment, run light promos. CEO Content Support: Communicate directly with the CEO to help promote podcasts, YouTube videos, and founder‑led content aimed at the 35–55 demographic. Tools AI & Content Tools: OpusClip, Captions.ai, Descript, CapCut → repurpose athlete videos into different formats (TikTok, YouTube Shorts, ads, etc.). Scheduling & Analytics: Metricool, Later.com → schedule posts, test content performance, and maximize reach. Copywriting & Creative: ChatGPT, Jasper → generate captions, email copy, and content variations. Community & Funnel Automation: ManyChat + Klaviyo → set up DM flows, capture leads, run email/SMS campaigns, and nurture followers into customers. Email Marketing: Klaviyo → design, send, and track branded email campaigns (2 per month). Marketplace Management: Amazon Seller Central → monitor ad spend, SKUs/ASINs, listings, bundling, and promotions. Walmart Seller Center → verify listings, monitor reviews, run light promos, and check fulfillment. Requirements Experience & Skills 2–3 years of experience in digital marketing, e‑commerce operations, or marketing coordination. Proficiency with AI‑powered marketing tools (e.g., OpusClip, Descript, Jasper, ChatGPT, ManyChat, Metricool, Later.com). Hands‑on experience with email marketing platforms (preferably Klaviyo). Basic knowledge of Amazon Seller Central and Walmart Marketplace operations. Strong organizational skills to manage a content library and track multiple athlete deliverables. Excellent attention to detail for reviewing AI‑generated content and ensuring brand consistency. Understanding of sales funnels and how to connect content, DMs, email/SMS, and promotions into revenue. Strong communication skills for direct collaboration with leadership (CEO, marketing leads, athlete managers). Personal Attributes Highly proactive and able to work independently in a remote environment. Adaptable, with a willingness to learn and optimize new AI tools. Comfortable balancing creative brand work with operational detail (e.g., scheduling, approvals, marketplace checks). Results‑driven, with a focus on turning content into measurable growth and sales. Nice to Have Experience in sports, fitness, or lifestyle brands. Familiarity with influencer marketing and UGC campaigns. Previous work in startup or lean marketing teams. Benefits Competitive Salary: To be discussed during the interview. Remote Work: Fully remote—work from anywhere. Unlimited PTO: Ample paid time off to rest and recharge. Direct Mentorship: Grow through guidance from international industry experts. Learning & Development: Ongoing access to resources for professional growth. Global Networking: Work and connect with professionals around the world. Work‑Life Balance: Flexible hours that support a healthy work‑life balance. Recruitment Process Application PreScreening Top-grading Interview Skills Assessment Client Interview Job Offer Client Onboarding #J-18808-Ljbffr