Digital Marketing Specialist

About Energy Exemplar In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation. Our impact is global and is being recognized across the industry. Some of our recent accolades include: SaaS Company of the Year (2025) – Global Business Tech Awards. Environmental Impact Award (2025) – E+E Leaders Awards. IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners Finalist: Platts Global Energy Awards (2024) – Grid Edge category Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards. How We Work Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move. We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role. Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together. About the Role The Digital Marketing Specialist will play a key role in driving demand generation and accelerating growth for our business. This role is responsible for planning, executing, and optimizing digital campaigns across key B2B channels including Google, LinkedIn, and YouTube. As a core member of the marketing team, the Digital Marketing Specialist will manage campaigns from setup through to reporting, ensuring performance data is translated into clear insights and actionable strategies. Partnering closely with regional sales, and the campaigns team, this individual will help scale high-performing initiatives, strengthen our digital presence, and directly support pipeline creation and revenue growth. The ideal candidate is a data-driven marketer with strong problem-solving skills, a collaborative mindset, and the ability to adapt in a dynamic, high-growth environment. Key Responsibilities Plan, launch, and optimize paid demand generation campaigns across Google, LinkedIn, and YouTube. Manage campaign budgets, targeting, creative testing, and bid strategies. Build and execute A/B tests to improve CTRs, conversion rates, and lead quality. Track and report on campaign KPIs (CTR, CPL, lead volume, conversion rates), with exposure to pipeline and revenue metrics as part of team reporting. Partner with campaigns, content, and design teams to ensure messaging resonates with target personas. Collaborate with marketing operations to ensure accurate tracking and attribution. Stay current on B2B paid media best practices and recommend ways to scale demand. Competencies Digital Campaign Management – Skilled in building, running, and optimizing B2B paid campaigns across major platforms. Analytical Rigor – Ability to interpret performance data, extract insights, and apply learnings to drive ROI and pipeline growth. Revenue Orientation – Understands how paid campaigns contribute to lead quality, sales pipeline, and revenue outcomes in a SaaS environment. Collaboration & Communication – Strong cross-functional skills; able to translate performance results into clear, actionable updates for marketing and sales stakeholders. Problem Solving & Agility – Able to test, pivot, and iterate strategies quickly in response to performance or market dynamics. Ownership & Accountability – Takes responsibility for campaign outcomes, from planning through execution, optimization, and reporting. Experimentation & Innovation – Brings fresh ideas and testing approaches (creative, targeting, funnel tactics) to improve campaign effectiveness and audience engagement. Qualifications 3–5 years of experience managing B2B paid media campaigns with demand generation goals. Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and YouTube Ads. Familiarity with B2B funnels and lead-gen KPIs; exposure to pipeline attribution or revenue reporting a plus. Experience using Google Analytics, HubSpot, Salesforce, or similar tools for reporting. Strong analytical mindset with ability to optimize campaigns based on data. Collaborative, detail-oriented, and comfortable managing multiple campaigns at once. Ideal extras – experience supporting ABM campaigns, knowledge of programmatic display and/or retargeting strategies. Energy Exemplar is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We welcome applications from people of all backgrounds, experiences, identities, and abilities. Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential. 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