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Social and Search Planner at Syneos Health Commercial Solutions Join to apply for the Social and Search Planner role at Syneos Health Commercial Solutions. Description Syneos Health is seeking a Search and Social media planner for its integrated media team. The role will be responsible for trafficking, QC, and planning within social and search engine platforms, activating media buys, and ensuring flawless execution. Passion for great performance is required, and the ideal candidate will proactively assist the team on existing campaigns while helping to craft new setup initiatives. Key Responsibilities Assist the search/social media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, X/Twitter, TikTok, Google Ads, and Microsoft Ads, including QA and campaign optimizations. Conduct regular check‑ins with the Social Media Director and Search Supervisor to report on campaign performance and recommend strategic adjustments. Partner with other media planning, media buying, and analytics departments to provide research‑based campaign strategies, plans, and implementation approaches that drive tangible client business impact. Leverage data‑driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results. Listen and stay engaged with relevant social discussion about our clients, competitors, and industry. Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions. Qualifications Bachelor’s degree in Marketing, Business, or a related field. 2+ years’ experience in development, planning, activation, management, optimization, and measurement of paid search and/or social media advertising campaigns based on client goals and KPIs. Strong in‑platform experience across major social and search platforms including Meta, LinkedIn, X/Twitter, TikTok, Google Ads, and Microsoft Ads. Proven track record of successfully managing complex media activations with quick turnaround times. Experience executing campaigns in all three stages of the sales funnel: awareness, consideration, and conversion/lead generation. Strong time‑management skills. Works well independently and collaborates with other teams. Certifications in Search and Social platforms preferred. Experience in pharma or healthcare required. Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. Our proven pedigree in health combined with industry expertise allows us to respond quickly and provide smarter, faster answers, making complex decisions simple for our customers. We are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. We also encourage you to join our Talent Network to stay connected to additional career opportunities. Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled). #J-18808-Ljbffr