Senior Marketing

Overview Senior Marketing & Pipeline Analytics Manager at Deel. Deel is the all-in-one payroll and HR platform for global teams. We are looking for a strategic, data-driven leader to own the analytics foundation that powers our go-to-market engine. This role connects insights across marketing, sales, and revenue to optimize pipeline health, accelerate funnel velocity, and improve forecasting accuracy. You will build scalable data models, develop actionable insights, and collaborate with Marketing Ops, RevOps, and GTM Strategy teams to identify opportunities that directly impact revenue performance. This is a high-impact, cross-functional position focused on turning complex data into strategic business decisions. Responsibilities Build, maintain, and own data models and reporting frameworks that track pipeline quality, velocity, conversion, and efficiency from first touch to close, assessing pipeline health, conversion rates, and sales cycle time. Leverage BI & AI tools to uncover patterns and trends across funnel stages (MQL → SAL → SQL → CW), delivering real-time visibility and actionable insights. Lead pipeline forecasting efforts and deliver data-driven recommendations by analyzing key metrics such as MQLs, SALs, SQLs, conversion rates, and pipeline velocity. Lead quarterly pipeline diagnostics to assess performance gaps and recommend initiatives to accelerate movement through the funnel. Collaborate with Marketing Ops, Sales Strategy, ABM, Lifecycle, and Partner teams to align targeting strategies and demand capture initiatives. Own the development of dashboards and executive briefings that clearly communicate opportunities, risks, and performance against KPIs. Play a central role in aligning AI strategies across pipeline operations and evaluating campaign effectiveness. Communicate findings, insights, and strategic recommendations during weekly, monthly, and quarterly business reviews with cross-functional teams and senior leaders. Qualifications 3+ years of experience in B2B GTM analytics, with a proven track record of developing analytics frameworks, optimizing pipeline performance, and driving data-informed decision-making within marketing and sales pipeline contexts in a SaaS or tech environment. Deep knowledge of demand funnel metrics (MQL, SAL, SQL, CW) and pipeline operations across all segments. Advanced skills with BI platforms (Looker, Tableau, or similar). Proven ability to influence cross-functional stakeholders using clear communication, data storytelling, and strategic insight. Experience navigating ambiguity, managing multiple priorities, and delivering high-quality output under tight timelines. Comfortable working with executive stakeholders and distilling complex data into executive-ready narratives. Curious, growth-minded, and excited by fast-changing environments and bleeding-edge technologies. Experience with Salesforce data modeling and reporting. Background in machine learning or predictive modeling in a GTM context. Proven ability to manage multiple high-impact projects simultaneously. Skilled at spotting opportunities and uniting teams to develop effective solutions. Total Rewards & Benefits Stock grant opportunities dependent on your role, employment status and location. Additional perks and benefits based on your employment status and country. The flexibility of remote work, including optional WeWork access. Equal Opportunity Deel is an equal-opportunity employer and values diversity. We encourage applications from qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity, or other legally protected characteristics. Deel will provide accommodation on request during recruitment and assessment processes. If you require accommodation, please inform our Talent Acquisition Team at #J-18808-Ljbffr