Social Media Specialist

Only for applicants in Buenos Aires, Argentina RYZ is seeking a creative and proactive Social Media Specialist to take full ownership of our brand’s presence across digital platforms. In this role, you will lead the creation, planning, and execution of social media strategies that increase engagement, strengthen community loyalty, and elevate our online identity. You will craft compelling content tailored to each platform, manage day‑to‑day publishing, and analyze performance to continuously optimize results. Working across internal teams, you’ll transform ideas and insights into visually engaging posts, campaigns, and storytelling moments that resonate with our audience. This is an exciting opportunity to shape the social voice of a rapidly growing business and play a key role in how our brand shows up online. Key Responsibilities: Develop and execute the company’s social media strategy across all major platforms. Plan, create, schedule, and publish social content, ensuring consistency with brand identity and campaign goals. Manage daily community interactions: respond to comments and messages, engage with followers, and monitor conversations to identify opportunities. Track social media trends, industry conversations, and emerging formats to proactively recommend new content ideas. Create engaging written and visual content—including captions, short‑form videos, graphics, and stories—using design and editing tools. Collaborate with internal teams to support product launches, events, and integrated marketing initiatives through social‑first content. Monitor performance metrics and prepare reports that highlight insights, learnings, and recommendations for optimization. Assist in managing budgets related to social media campaigns, influencer collaborations, and paid promotions. Basic Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. 3+ years of professional experience in social media marketing. Strong project management skills with the ability to handle multiple deadlines simultaneously. Deep understanding of major social platforms, new features, and the latest content formats. Experience in community management and familiarity with social media management tools. Exceptional writing and editing skills, with the ability to convey a consistent, creative, and on‑brand voice. Experience with design tools such as Adobe Creative Suite, Figma, or Canva. Preferred Qualifications: Advanced experience working with analytics tools to extract insights and guide decision‑making. About RYZ Labs: RYZ Labs is a startup studio built in 2021 by two lifelong entrepreneurs. The founders of RYZ have worked at some of the world's largest tech companies and some of the most iconic consumer brands. They have lived and worked in Argentina for many years and have decades of experience in Latam. What brought them together is the passion for the early phases of company creation and the idea of attracting the brightest talents in order to build industry‑defining companies in a post‑pandemic world. Our teams are remote and distributed throughout the US and Latam. They use the latest cutting edge technologies in cloud computing to create applications that are scalable and resilient. We aim to provide diverse product solutions for different industries, planning to build a large number of startups in the upcoming years. At RYZ, you will find yourself working with autonomy and efficiency, owning every step of your development. We provide an environment of opportunities, learning, growth, expansion and challenging projects. You will deepen your experience while sharing and learning from a team of great professionals and specialists. Our values and what to expect: Customer First Mentality - every decision we make should be made through the lens of the customer. Bias for Action - urgency is critical, expect that the timeline to get something done is accelerated. Ownership - step up if you see an opportunity to help, even if not your core responsibility. Humility and Respect - be willing to learn, be vulnerable, and treat everyone that interacts with RYZ with respect. Frugality - being frugal and cost conscious helps us do more with less. Deliver Impact - get things done in the most efficient way. Raise our Standards - always be looking to improve our processes, our team, our expectations. Status quo is not good enough and never should be. #J-18808-Ljbffr