Marketing Manager

hace 3 semanas

Buenos Aires, Argentina Legami spa Società Benefit A tiempo completo

You will supervise a Marketing Operations Specialist responsible for PPC, CRM strategy (Hubspot), and analytics, and an Event Manager responsible for in-person events, webinars, live recordings, and our yearly Digital Summit, with the support of a Graphic Designer for all visual initiatives. Key Objectives Develop and strengthen the marketing team by leading, mentoring, and organizing team members to deliver efficient execution and strategic results Develop a comprehensive CRM strategy to ensure we stay top of mind with all our partnering immigration attorneys Expand video, webinar, and event marketing by overseeing planning and promotion of webinars, live recordings, and the annual Digital Summit Build and manage partnerships and sponsorships by identifying, engaging, and negotiating with potential partners to support events, campaigns, and brand collaborations Drive revenue growth by monitoring ROI across marketing activities and allocating resources effectively Define and report on KPIs by establishing performance metrics, analyzing data, and continuously optimizing strategies Responsibilities Collaborate with executives to define and execute marketing strategies aligned with company objectives Manage and coach the Marketing Operations Manager and Event Manager, ensuring alignment and performance across initiatives Oversee the graphic design function to ensure all visuals support brand identity and marketing goals Plan, promote, and manage webinars, live recordings, and the annual Digital Summit, coordinating speakers, logistics, sponsorships, and follow-up campaigns Develop and execute social media campaigns to increase followers, engagement, and lead generation, monitoring performance and adjusting strategy as needed Identify and pursue partnership and sponsorship opportunities, managing outreach, negotiations, and relationship development Support the sales team by developing promotional and sales materials including presentations, one-pagers, and campaigns Look for opportunities to attract clients and partners through content, including AI assistant optimization Requirements Bachelor's degree in marketing, Communications, Business, or related field 5+ years of marketing experience, preferably in a B2B or professional services environment Experience managing a team and coordinating cross-functional efforts Strong writing, editing, and communication skills Experience managing video and webinar production, including event promotion and follow-up Proficiency in HubSpot or other CRM and automation tools and knowledge of PPC campaign management Expertise in social media strategy, management, and analytics (LinkedIn, Twitter, Facebook/Instagram, etc.) Understanding of SEO, Google Analytics, and marketing performance tracking Skilled in managing partnerships, sponsorships, and external relationships Highly organized, detail-oriented, and adaptable to shifting priorities Experience in the legal, business, or immigration industry is a significant plus Fluent or native-level English; Spanish proficiency is a plus Available during regular business hours (Eastern Time) #J-18808-Ljbffr

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