Marketing and Communications Manager Cal Poly Tech San Luis Obispo, CA
hace 1 semana
Location: Cal Poly Tech - San Luis Obispo, CA Salary: $75,000 - $85,000 At over 300 college & universities around the country Chartwells Higher Education is re‑inventing the on‑campus dining experience. We are challenging the norm and setting new standards by investing in high‑tech food‑infused social spaces that bring people together to promote meaningful relationships and interactions. We are food‑forward difference makers bound together by a desire to feed hungry minds and prepare students for success. We are seeking hungry, humble and smart associates who are looking to join and grow with a diverse organization. We invite you to start your career journey with us and look forward to hearing from you. Job Summary Cal Poly Campus Dining is seeking a dynamic and results‑driven Marketing & Communication Manager to lead the development and execution of all marketing communications and public relations strategies. This role is responsible for promoting the Campus Dining brand, driving engagement and ensuring consistent messaging across all internal and external channels. Key Responsibilities Strategy and Leadership Along with the Marketing Director lead mentor and manage a team of full‑time staff and college interns fostering a collaborative and high‑performing environment. Develop and execute comprehensive marketing and communication strategies aligned with organizational goals and campus initiatives. Generate innovative marketing ideas and campaigns to increase sales dining plan participation and overall student satisfaction. Content Creation and Digital Management Direct all social media activities including developing engaging content calendars, creating platform‑specific content (visuals, captions, stories) and following current digital trends. Oversee email marketing campaigns including list segmentation, creative design and performance analysis. Manage and update the organization’s website to ensure all information (menus, hours, events) is accurate, current and optimized for user experience. Ensure all digital content, print materials and signage adhere to Cal Poly Campus Dinings brand standards. Communications and Public Relations (PR) Manage all internal and external communications including crisis communications and operational updates. Lead copywriting and editing efforts for all marketing materials ensuring clear, persuasive and error‑free messaging. Prepare professional presentations to internal stakeholders and external partners. Revenue Generation Develop and implement revenue‑generating marketing strategies that drive sales growth across Campus Dining’s diverse portfolio of more than 20 restaurants, markets and cafés. Identify and execute incremental revenue opportunities through targeted promotions, dynamic pricing strategies, seasonal campaigns, menu spotlights and limited‑time offers tailored to student, faculty and visitor behaviors. Analyze sales data, traffic patterns and customer insights to optimize product mix, boost under‑performing units and maximize high‑margin categories. Partner with culinary operations and retail managers to launch new concepts, branded collaborations, retail innovations and experiential activations that increase frequency and average check size. Required Qualifications Bachelor’s degree in Marketing, Communications, Public Relations or a related field. 3–5 years of professional experience in marketing or communications preferably within a high‑volume, dynamic environment. Proven leadership experience in leading teams, including direct management of full‑time staff and/or interns. Exceptional skills in copywriting and editing for diverse media (print, digital, social). Demonstrated ability to manage multiple projects, work under tight deadlines and adapt to evolving priorities. Preferred Skills Experience in the food service, hospitality or higher education industry. Proficiency with email marketing platforms and content management systems (CMS). Some experience with graphic design software (e.g., Adobe Creative Suite, Canva). Strong understanding of current social media best practices, trends and analytics. Compensation & Time Off Applications are accepted on an ongoing basis. Medical Dental Vision Life Insurance / AD Disability Insurance Retirement Plan Paid Time Off Holiday Time Off (varies by site / state) Associate Shopping Program Health and Wellness Programs Discount Marketplace Identity Theft Protection Pet Insurance Commuter Benefits Employee Assistance Program Flexible Spending Accounts (FSAs) Paid Parental Leave Personal Leave Equal Opportunity Statement Chartwells Higher Education is an equal opportunity employer. At Compass, we are committed to treating all applicants and associates fairly based on their abilities, achievements and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity or any other classification protected by law. Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants including those with a criminal history (including relevant driving history) in a manner consistent with all applicable federal, state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance and the New York Fair Chance Act. Chartwells Higher Ed maintains a drug‑free workplace. Associates at Chartwells Higher Ed are offered many fantastic benefits. Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state and local laws. For positions in Washington State, Maryland or to be performed remotely click here for paid time off benefits information. #J-18808-Ljbffr
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