Head of Digital Marketing
hace 1 día
TripleTen is an award‑winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation and we guarantee employment after the course. Our employability rate among graduates is 87 % across our Web Development, Quality Assurance, Data Analytics and Data Science programs. TripleTen LATAM is among the Top 3 EdTech companies in LATAM and is on track to become the regional leader. We were recognized as absolute leaders in paid‑advertising performance within the EdTech space in LATAM. Now we are looking for a Head of Digital Marketing who will help us maintain sustainable growth while reducing CAC by strengthening our performance marketing and influencer channels and launching new acquisition streams such as SEO and Partnerships. What you will do: Drive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube) Scale influencer marketing operations and creator partnerships systematically Launch and grow SEO and Partnership Marketing as new acquisition channels Establish advanced attribution models and performance measurement frameworks Optimize marketing spend allocation across channels using data‑driven decision making Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics and Partnership Development Build operational excellence through systematic planning, execution, tracking and team retrospectives Collaborate with Head of Content Marketing on integrated campaigns and content‑performance synergies What we can offer you: Opportunity to lead and shape the entire digital marketing strategy for one of LATAM’s top EdTech companies High autonomy and ownership, full decision‑making power over channel strategy, team structure and budget allocation Fully remote collaboration Data‑driven culture with transparent metrics, experimentation mindset and quick feedback loops Room to launch new channels and creative growth experiments with measurable business impact Competitive compensation package Stock options available for outstanding candidates Mission‑driven company changing thousands of people’s lives and careers every year Requirements: Deep expertise in paid advertising across major platforms (Meta, Google, TikTok, YouTube) with a proven ROI optimisation track record Experience launching and scaling new performance marketing channels including SEO, Partnerships and Influencer Marketing Strong analytical background with practical experience in multi‑touch attribution, incrementality testing and advanced performance measurement Team leadership experience developing marketing specialists and driving measurable performance improvements Product‑minded approach to marketing with a focus on user journey optimisation and lifecycle metrics Experience working across international markets, ideally including LATAM Bonus points for: EdTech or online education marketing experience with an understanding of long conversion cycles Key Skills: Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation Employment Type: Remote Experience: years Vacancy: 1 #J-18808-Ljbffr
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Buenos Aires, Argentina TripleTen A tiempo completoA leading EdTech company in Buenos Aires is seeking a Head of Digital Marketing to develop and execute innovative strategies for driving user acquisition while optimizing marketing budgets. The role involves managing paid advertising channels, scaling influencer marketing, and launching new acquisition streams like SEO and Partnerships. This fully remote...
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Buenos Aires, Argentina TripleTen A tiempo completoA leading EdTech company in Buenos Aires is seeking a Head of Digital Marketing to develop and execute innovative strategies for driving user acquisition while optimizing marketing budgets. The role involves managing paid advertising channels, scaling influencer marketing, and launching new acquisition streams like SEO and Partnerships. This fully remote...
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