Sr Ecommerce Data Analysis Specialist

hace 4 semanas

Buenos Aires, Argentina Lenovo A tiempo completo

Description and Requirements

Plan and execute eCommerce merchandising tactics and strategies to achieve the sales targets.Strategizing based on product metrics and weekly offers that the 4P team provides through the program manager (who would be the person tying out with 4P for exclusive offers)Coordinating communication efforts with stakeholders such as eflyer creation and weekly offers emails. Optimize web merchandising leading to increased conversion on the site.Understand through Adobe analytics and QM the best customer paths or pain points on the nav to course correct and improve conversion, reduce cart abandonment, and bounce rateSubmitting test ideas to optimize UX and site conversionImprove the customer journey for product discoverability and conversion, assuring best portfolio offer for the route or country based on data or business needs. Identify best sellers, key trends & business priorities to define cross-sell and up-sell tactics. Ensuring content and images accuracy, in coordination with cross-functional teams, WW teams, and GEO stakeholders.Coordination with GEO teams to have accurate images for the main campaigns showing the correct products.Coordinating with stakeholders the campaign graphics in the website are in line with assets distributed to the accounts/partners. Ensure promo, pricing and stock are accurately displayed on site.Regularly QA top sites/top pages (homepage, DLPs, main products, main nav) making sure the pricing and products are showing correctly on the site, and submit bugs and follow up for resolution. Report weekly on merchandising and initiatives results from previous weeks, capturing key metrics and performance indicators, and identify trends and opportunities to maximize conversion.Have an own merch specific dashboard to understand trends and identify improvement opportunities on the site and campaigns execution.Tied with Raahat for deep dives on purchase path analysis, etc Support and help coordinate other marketing or UX implementation as needed.Ensuring new implementations are flowing and working correctly for top affinity stores in US & CA. Additional Locations : * Argentina - Capital Federal - CABA * Argentina * Argentina - Capital Federal * Argentina - Capital Federal - CABA

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