SEO Specialist

hace 5 días

Buenos Aires, Argentina Sagan A tiempo completo

Position: SEO Specialist
Location: Remote (EST Time zone)

Work Schedule: Monday - Friday, 9AM to 5PM EST

Key Responsibilities:

Strategy Development:

  • Develop and implement comprehensive SEO strategies tailored to Gloves.coms e-commerce goals.
  • Conduct competitive analysis to identify opportunities and threats specific to the e-commerce sector.
  • Stay updated with the latest SEO trends and algorithm changes, particularly those affecting e-commerce and Shopify.

Technical SEO:

  • Identify and resolve technical SEO issues, including duplicate URLs, slow load times, and site structure optimization on the Shopify platform.
  • Ensure the website is optimized for crawlability and indexation.
  • Implement schema markup, robots.txt, and other technical elements to enhance search visibility.

On-Page Optimization:

  • Optimize title tags, meta descriptions, and header tags for target keywords.
  • Improve internal linking structure and user experience tailored to an e-commerce site.
  • Conduct keyword research and implement keyword optimization strategies.

Content Management:

  • Develop and optimize high-quality content that aligns with SEO best practices for e-commerce.
  • Identify content gaps and opportunities for new product and category page content.
  • Ensure content is engaging, informative, and supports SEO goals.

Link Building:

  • Develop and execute a link-building strategy to acquire high-quality backlinks.
  • Perform outreach to bloggers, influencers, and industry sites to gain backlinks.
  • Monitor and disavow potentially toxic backlinks.

Reporting & Analysis:

  • Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, etc.
  • Provide regular reports on key SEO metrics and progress toward goals.
  • Use data to refine strategies and improve performance.

Qualifications:

  • Proven experience as an SEO Specialist or similar role, preferably in e-commerce.
  • In-depth knowledge of SEO practices, tools, and techniques specific to Shopify.
  • Experience with technical SEO, on-page optimization, content strategy, and link building.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Excellent written and verbal communication skills.
  • Familiarity with HTML, CSS, and JavaScript is a plus.
  • Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

  • Experience ranking for competitive e-commerce keywords.
  • Knowledge of the gloves or related industry is a plus.
  • Ability to create and execute a comprehensive SEO strategy from the ground up.
  • Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.

Benefits:

  • Competitive salary and benefits package.
  • Opportunity to lead and shape the SEO strategy for a growing e-commerce company.
  • Collaborative and supportive work environment.
  • Opportunities for professional development and growth.

Summary of Key Takeaways:

  • The SEO Specialist will develop and implement the SEO strategy for Gloves.com's Shopify-based e-commerce site.
  • Responsibilities include technical SEO, on-page optimization, content management, link building, and reporting.
  • The candidate should have proven SEO experience, strong analytical skills, and the ability to work independently.
  • Benefits include a competitive salary, professional development opportunities, and a collaborative work environment.

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