SEO Content Specialist

hace 3 semanas

Buenos Aires, Argentina Scaledon A tiempo completo

About the Company & the Opportunity:
ScaledOn's mission is to support the dreams, aspirations, and growth of our clients via performance marketing and SEO. It is our opportunity to do great work as a team that helps their business grow profitably.

About You


You are looking for a mid-level full-time (8h/day, 40h/week) remote position and are excited about working with a high growth global team (US, Europe, Asia) providing Top 2% SEO services.


Well-organized and detail-oriented, you pride yourself on proactively and independently executing on-page and off-page SEO tasks, as directed by the SEO Manager and SEO Analyst.

You're adaptable to change and comfortable communicating across a team to ask questions and clarify action items.


A quick learner with a high desire to learn, grow and adapt in an ever-changing industry, you'll stay on top of industry news and collaborate with the SEO team on SEO strategies and best practices.

As a team player, you understand that your work and support is essential to our success. Time management is a strength - you prioritize to meet deadlines, asking questions and communicating delays appropriately.

Last but not least, you're resourceful and able to work independently, staying focused, and on-task in a remote work environment.


Role Overview


This role is an integral part of the SEO team, driving development and implementation of a unified and comprehensive SEO and Content strategy for our clients based on monthly SEO priorities, SEO best practices, and always keeping user experience and key SEO algorithm factors in mind.

The SEO Content Specialist will collaborate with the SEO Analyst to determine the scope of work to be executed monthly and how to divide and conquer the content and technical SEO work for maximum benefit for our clients within allocated hours.

We are looking for a proactive, well-organized person, who will bring a friendly and approachable demeanor to the team and with our clients.

Other tasks might include competitors' research, local SEO work for retail-based clients, and assisting with link building initiatives.

Major Responsibilities

  • Assist with prioritizing the work resulting from monthly website crawls.
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new content opportunities.
  • SEO content development in US English determining SEO blog topics, writing SEO content for to optimize existing landing pages and other content.
  • Writing meta titles, meta descriptions, and alt text attributes. Optimize anchor text.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
  • Using proprietary and subscription tools such as GA, GSC, Brightlocal, SEMRush, Ahrefs, etc. for SEO optimization.
  • Keep pace with SEO, search engine, and internet marketing industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas in accordance with client goals.
  • Work with the team to build SEO case studies based on the data and results.
  • Work proficiently with Google Suite (Docs, Sheets, Presentation).
  • Create or improve existing documentation, processes or checklists.

Must Haves
In addition to the traits detailed in "About You", you possess:

  • Passion for SEO and digital marketing.
  • Content development experience in an agency setting, with the ability to manage competing priorities across agency clients.
  • 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Expertise in SEO tools like SEMRush, Ahrefs, Google Search Console, Screaming Frog, Brightlocal, and GA
  • Expertise in Google Analytics or other analytics tools
  • Strong writing and content production skills and experience
  • Firm understanding of Google Docs, Google Sheets, Gmail, Drive, Slack, Asana
  • Understanding of ranking factors and search engine optimization best practices, especially as they relate to content and onpage SEO
  • Positive attitude, high levels of integrity, autonomy, and selfmotivation.
  • Confidence, proactivity, attentiontodetail, reliability, strong communication skills, teamwork, initiative, and organization.
  • Experience working crossfunctionally with other teams, including client success and paid marketing to maximize synergies and organic reach.
  • Highlevel spoken and written English language skills in order to communicate with our team and USbased clients.

Additional Details:

ScaledOn is a 100% remote Company offering location flexibility (work-from-home) in a team-oriented environment. This is a full-time job with a flexible working schedule, with 8 hours scheduled between 8am to 9pm GMT+2.

Compensation is commensurate with experience.

Our process involves complet

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