Manager, Marketing

hace 3 horas

Buenos Aires, Buenos Aires C.F., Argentina Park Place Technologies S. R. L. - Argen A tiempo completo

Manager, Marketing

The Manager, Marketing is responsible for leading and executing regional marketing strategies that drive demand, brand awareness, and business growth. This role combines hands-on campaign execution with people leadership, overseeing a team to deliver integrated marketing programs that support sales objectives and bring products and services successfully to market in alignment with global strategies.

Responsibilities:

  • Lead, coach, and develop a team of regional marketing professionals to achieve individual and team objectives
  • Set clear goals, priorities, and performance expectations for direct reports aligned with regional and global marketing strategies
  • Conduct regular 1:1s, performance reviews, and career development discussions
  • Support onboarding and training of new team members
  • Monitor and analyze team performance against KPIs including lead generation, pipeline contribution, campaign ROI, and brand awareness
  • Provide regular reporting and insights to regional leadership, highlighting successes, risks, and opportunities
  • Develop email and social media campaigns for the region
  • Manage LinkedIn Ads, Paid Search Ads, and Display Ads for the region
  • Providing the sales team with the information required to successful sell the PPT portfolio

o Developing collateral and selling tools

o Developing ABM campaigns

o Preparing for Webinars

o Supporting RFPs

o Preparing sales decks

  • Developing the regional marketing plan and budget and implementing programs that consistently generate new and high-quality leads
  • Work with the US based marketing team leverage creative and the marketing tech stack to drive leads for regional
  • Understand and partner with the regional sales needs, support sales as needed
  • Work with the PR teams to develop bylines and articles for EMEA publications
  • Work with the global AR teams to prepare for analyst calls and information sessions
  • Generate motivating content for the regional target audiences including: whitepapers, blogs, case studies, social and video
  • Track the regional PPT competitive set
  • Identify regional tradeshows for participation and manage the tradeshow process
  • Manage the regional premium program
  • Leverage Marketing Operations tools to drive awareness i.e. Drift, Terminus

Basic Qualifications:

  • 2+ years of experience managing or leading team members, agencies, or contractors
  • 5+ years of B2B marketing experience, with experience supporting demand generation and pipeline growth
  • Strong analytic and communication skills
  • Strong presenting skills
  • Good stakeholder management skills, must be adept at dealing with senior leaders
  • Strong CRM skills
  • Past lead generation experience

Travel:

  • 10%

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