Growth Marketing

hace 1 día

Córdoba, Córdoba, Argentina Eureka Labs A tiempo completo

Overview
About the Position
Location:
Full remote
Schedule:
Full time - EST timezone.
Duration
: 3-month contract
Job Purpose
This role is responsible for planning, executing, and reporting on growth marketing campaigns with a strong focus on lifecycle communications. The Growth Marketing Contractor will drive email and in-app engagement initiatives designed to nurture leads, activate users, and support conversion across the customer journey.

The position combines hands-on campaign execution with data-driven decision-making, requiring strong experience in marketing automation, audience segmentation, sequencing, and performance tracking. The role works closely with internal stakeholders to ensure campaigns are targeted, timely, and measurable.

Responsibilities

  • Plan, execute, and optimize lifecycle marketing campaigns, including 1:1 nurture sequences, email blasts, and in-app notifications.
  • Build and manage audience targeting and segmentation strategies to support personalized messaging.
  • Develop campaign copy and creative assets, ensuring alignment with messaging goals and brand guidelines.
  • Design and manage campaign sequencing and automation across marketing platforms.
  • Execute campaigns using Salesforce and Marketo, ensuring accurate setup, delivery, and tracking.
  • Monitor campaign performance and analyze results to identify optimization opportunities.
  • Prepare clear and actionable performance reports, highlighting insights, trends, and recommendations.
  • Collaborate with cross-functional teams to support broader growth and engagement initiatives.

Experience & Qualifications

  • 3+ years of proven experience executing growth or lifecycle marketing campaigns, with a strong focus on email and in-app channels.
  • Hands-on experience with Salesforce and Marketo (required).
  • Solid understanding of audience segmentation, nurture programs, and marketing automation.
  • Strong copywriting skills for lifecycle communications and conversion-focused messaging.
  • Experience with campaign tracking, reporting, and performance analysis.
  • Ability to work independently as a contractor and manage multiple campaigns simultaneously.
  • Advanced proficiency in English, both written and spoken.

Nice to Have

  • Experience with 6 Sense, Iterable, and/or Groove.
  • Experience working in B2B SaaS or technology-driven environments.

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