Paid Ads Specialist
hace 1 semana
About the client:
Our client is a digital marketing agency specializing in helping medical and dental
businesses grow through comprehensive digital solutions. They transform websites into
lead-generating assets while building brand awareness through SEO, social media, and paid advertising campaigns.
About the role:
We are seeking a Paid Ads Specialist to develop, manage, and optimize high-performing
campaigns across Google Ads (Search & YouTube), Meta Ads, and Local Services Ads. The role focuses on driving measurable results, including improving Return on Ad Spend (ROAS) and lead generation for our clients. This is a hands-on role that requires exceptional attention to detail, accountability for campaign performance, and adaptability to each client's unique setup.
Experience in a digital marketing agency is required, preferably in the U.S.
Experience in the healthcare niche is preferred.
What you'll be doing:
- Develop and execute paid ad strategies across Google Search, YouTube, Meta Ads,
and LSAs. - Monitor and optimize campaigns to maximize ROAS, conversions, and lead
generation. - Use data-driven insights to analyze performance, refine strategies, and achieve
client goals. - Conduct creative, audience, and budget A/B testing to enhance campaign
performance. - Learn and implement the client's proprietary program and campaign setup to align
with their systems. - Generate detailed performance reports with actionable insights for clients and
internal teams.
Who are we looking for?
- 3-5 years of experience managing paid ad campaigns on Google.
Proficiency with Google Ads, YouTube Ads, and other relevant tools; proven track
record in optimizing campaigns for ROAS and lead generation. - Strong written and verbal English communication skills; comfortable with video
calls for client communication. - Willingness to learn new systems and approaches unique to the client's processes.
- Experience in a digital marketing agency is required, preferably in the U.S.
- Experience in the healthcare niche is preferred.
Position: Paid Ads Specialist
Remote Status: Fully Remote
Preferred Location: LatAm, South Africa
Working Hours: 40 hrs a week in standard working hours in Mountain Time.
Holidays: 9 floating holidays
Salary: USD per month
Internal Job ID: 0966
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