Leads Generator

hace 1 día

Buenos Aires, Buenos Aires C.F., Argentina Advisor A tiempo completo

ROLE PURPOSE

Drive GB Advisors' outbound growth through strategic prospecting of key accounts and in-depth qualification of B2B leads.This role is responsible for nurturing the sales pipeline with high-value Sales Qualified Leads (SQLs), generated through persuasive communication that conveys the consultative value of our solutions (Monday, Freshworks, ServiceNow, among others) and specialized services (SIP, SSI, etc.). Additionally, it directly contributes to strengthening brand awareness by ensuring a professional, expert, and brand-aligned first interaction.

Key Responsabilities
Strategic Prospecting and Business Development (Pipeline Engine):

  • Design and execute cold outreach sequences (such as cold calling, personalized cold emailing, and social selling via LinkedIn Sales Navigator) targeting a predefined Ideal Customer Profile (ICP) and Target Accounts.
  • Conduct thorough research on companies and key contacts (decision-makers) to identify their specific pain points, current IT infrastructure, and the strategic potential of the account before initiating contact.
  • Be directly responsible for generating new contacts and sales opportunities, consistently working to expand the base of active prospects.

Consultative Qualification And Opportunity Handoff (Quality Filter)

  • Apply B2B qualification frameworks (such as BANT+ or MEDDIC) to assess the prospect's Authority, Need, Timing, and Budget, ensuring that only high-quality Sales Qualified Leads (SQLs) are passed on to the sales team.
  • Demonstrate deep knowledge of GB Advisors' B2B solutions (Monday, Freshworks, ServiceNow) and consulting services (SIP, SSI), clearly articulating their value proposition to address the prospect's specific challenges during initial interactions.
  • Schedule high-quality exploratory meetings for Account Executives (AEs), providing a detailed hand-off note with key prospect insights to ensure a smooth and successful transition.
  • Ensure timely and consistent follow-up (SLA) on all cold or assigned leads until the outreach sequences are completed or the lead is qualified/disqualified.

Operations, Collaboration, And Analysis (Discipline And Improvement)

  • Maintain the integrity and accuracy of data in the CRM (Vtiger or similar), thoroughly and promptly logging all prospecting activity, call insights, and the current status of each lead.
  • Monitor key performance metrics (response rates, call-to-meeting conversion rates, SQL volume) to analyze which strategies, messages, and channels are most effective, adjusting the prospecting approach accordingly.
  • Work closely with the Marketing and Solutions teams to refine the sales pitch, generate customer voice insights to inform content strategy, and ensure alignment with brand messaging.

JOB PROFILE

Education Level & Experience
Education level: Bachelor's degree in Marketing, Sales, Business Administration, Modern Languages, or related fields.

Experience: Minimum 2+ years in outbound sales, remote sales, call sales, lead generation, and cold outreach. Experience in the technology sector is preferred.

English level: Advanced (C1-C2).

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