Senior Marketing Manager for

About Colombo & Hurd

Colombo & Hurd is a boutique law firm focused on immigration for businesses, professionals, investors and families. We're not just a firm; we're a community of passionate legal minds dedicated to shaping the lives of individuals and businesses worldwide.

Founded in 2006, Colombo & Hurd has grown into a team of over 350, including 30 US-based immigration attorneys.
We are proud to have been named the top immigration law firm in Central Florida by the Orlando Business Journal.
We wholeheartedly believe in the philosophy of doing well by doing good and we seek opportunities to provide service to our clients and our community by advancing the cause of immigrants.

Position Overview:

We are seeking an experienced, strategic, and hands-on
Senior Marketing Manager
with a proven track record in leading integrated marketing initiatives. With at least
10 years of experience, including 5 years in a managerial role.
The ideal candidate will bring deep expertise across
digital marketing, PR, influencer partnerships, social media, video production, webinars, and live streaming
.

Key Responsibilities:

The senior Marketing Manager will be responsible for the performance of Several Channels and Consumer Journey Processes, including planning, coordination and execution of:

Integrated Marketing Strategy

• Develop and execute multi-channel marketing campaigns to build brand awareness, drive engagement, and generate leads.
• Collaborate with cross-functional teams, sales, and external agencies to align on objectives and messaging.

Digital Marketing & Social Media

• Oversee day-to-day social media strategy and growth, ensuring consistency in voice and brand.
• Monitor performance metrics and iterate based on data insights.

Public Relations & Influencer Marketing

• Manage PR campaigns and media outreach in coordination with agencies or internal stakeholders.
• Build and maintain relationships with key influencers and industry partners to amplify brand presence.

Video Production, Webinars, & Live Streams

• Oversee the planning, scripting, production, and distribution of video content including product explainers, testimonials, and brand stories.
• Manage webinars and virtual/live events end-to-end, including promotion, hosting, and analytics.

Events & Trade Shows

• Support planning and on-site execution of trade shows, conferences, and partner events.
• Coordinate logistics, collateral, and lead generation initiatives.

Emerging Channels

• Support media planning and buying for OTT, CTV, programmatic, and native campaigns.
• Stay ahead of industry trends and recommend new media strategies to reach target audiences effectively.

Analytics & Reporting

• Monitor KPIs, generate reports, and deliver insights for continuous improvement.
• Use data to refine targeting, messaging, and channel strategies.

Qualifications:

Required:

• 10+ years of experience in B2C marketing, with increasing responsibility.
• At least 5 years in a managerial position.
• Strong expertise in digital marketing strategy, execution, and performance measurement
• Experience leading PR and influencer programs, with measurable results
• Proficiency in video production workflows and managing live streams/webinars
• Strong digital marketing acumen, including social media platforms, and marketing automation tools
• Excellent project management and organizational skills
• Bilingual English and Spanish (Portuguese is a plus)

Preferred:

• Experience in media buying or campaign planning.
• Knowledge of native advertising platforms and sponsored content strategies
• Familiarity with tools such as Google Ads, Meta Business Suite, Google Analytics, Type forms, Active campaign, Pipedrive, HubSpot/Marketo, Hootsuite, Zoom, and eWebinar.

Application process:

• (Colombo & Hurd:) Resume review
• Interview with Colombo & Hurd Team
• (Colombo & Hurd:) Offer