Audience & Measurement Analyst

hace 5 días

Partido de Vicente López, Argentina We Are Pipol A tiempo completo $450.000 - $670.000 al año

Audience & Measurement Analyst

El Rol

En
We Are Pipol
buscamos un
Audience & Measurement Analyst
para sumarse a nuestro equipo de Tecnología y Medición. El objetivo del rol es garantizar la integridad y precisión de la infraestructura de datos de nuestros clientes. Serás responsable de la ejecución técnica y la calidad de la medición, asegurando que los datos fluyan correctamente entre el AdServer, los DSPs y las plataformas de analítica.

Trabajamos con el ecosistema de
Google Marketing Platform
. Buscamos un perfil con fuerte base técnica, que domine alguna herramienta clave del stack y tenga la intención de
automatizar procesos
y apoyarse en la tecnología para escalar resultados.

Tus Responsabilidades

  • Ad Tech:
    Gestión integral de CM360 (Campaign Manager), Floodlights, auditoría de creatividades y taxonomías.
  • Implementación:
    Configuración avanzada de tags, triggers y DataLayer en GTM.
  • Analítica:
    Gestión de propiedades, eventos y audiencias en GA4.
  • QA & Reporting:
    Asegurar la consistencia de datos entre plataformas y generar reportes técnicos para estrategia.

Requisitos y Habilidades Técnicas

Buscamos un perfil analítico, orientado al detalle y con facilidad para la resolución de problemas técnicos (troubleshooting) que cuente con experiencia comprobable en roles de Operaciones (Ad Ops), Analítica Digital o Implementación en agencias o consultoras.

  • Dominio de Herramientas (Core):
    Es fundamental contar con un manejo avanzado/sólido en al menos una de las herramientas de nuestro stack principal:
  • Campaign Manager 360 (CM360)
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Capacidad de Análisis:
    Habilidad para interpretar datos, entender modelos de atribución y traducir métricas técnicas en diagnósticos claros.

El "Extra Mile"

  • Mindset de Eficiencia:
    Uso de IA (ChatGPT/Claude/Gemini) y herramientas de automatización como Supermetrics.
  • Ecosistema Programático:
    Conocimiento de DSPs (DV360, etc.) y su integración con el AdServer.
  • Advanced Tools:
    Experiencia con Brand Safety (IAS/DV) o Dynamic Ads (DCO).

Propuesta

  • Capacitación 360:
    Te formamos en las herramientas del stack que te falten.
  • Innovación:
    Un entorno que fomenta la automatización y el uso de nuevas tecnologías.
  • Clientes regionales de primera línea.

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