Marketing Manager

hace 1 semana

Buenos Aires, Buenos Aires C.F., Argentina TP-Link Argentina A tiempo completo

About TP-Link

TP-Link is a global leader in networking and connectivity solutions, present in over 170 countries and recognized as one of the world's top providers of Wi-Fi products for home, business, and Internet service providers. We foster a culture of innovation and collaboration, offering our teams the opportunity to make a real impact in a fast-growing, global technology company.

We are seeking a
Marketing Manager
to lead TP-Link's marketing strategy and operations in Argentina. This role requires a strategic thinker with strong leadership skills, deep understanding of both B2B and B2C markets, and proven experience driving brand growth through integrated marketing initiatives. The Marketing Manager will oversee the local marketing team, manage relationships with distributors and partners, and ensure alignment with regional and global strategies.

Key Responsibilities

  • Develop and execute the annual marketing plan
    for TP-Link Argentina, ensuring alignment with business objectives and global brand guidelines.
  • Lead and mentor
    the local marketing team (Marketing Specialist + Design resources), fostering collaboration, innovation, and performance excellence.
  • Manage and optimize marketing budgets
    , ensuring effective allocation across digital, trade, PR, and event initiatives.
  • Design and oversee integrated marketing campaigns
    that strengthen
    brand positioning
    , drive
    sales growth
    , and enhance
    customer engagement
    .
  • Lead trade marketing strategy
    and support distributors with campaigns, promotions, and in-store visibility programs.
  • Supervise digital marketing efforts
    (paid media, content strategy, SEO, CRM, and social media), ensuring a data-driven approach and measurable ROI.
  • Coordinate corporate events, sponsorships, and trade shows
    to maximize visibility and strengthen relationships with partners and clients.
  • Collaborate closely with Sales, Product, and Regional Marketing teams
    to ensure strategic alignment and unified go-to-market execution.
  • Analyze market trends, competitors, and campaign performance
    to identify opportunities and inform future strategy.
  • Represent Argentina's marketing performance and needs
    in regional and global meetings, providing insights and reporting KPIs.

Required Skills & Qualifications

  • Bachelor's degree
    in Marketing, Communications, Business Administration, or related field (
    Master's degree is a plus
    ).
  • 5+ years of marketing experience
    , including at least
    2 years in a leadership role
    .
  • Proven success developing and executing
    marketing strategies for both B2B and B2C markets
    , ideally within
    technology, connectivity, or consumer electronics industries
    .
  • Strong leadership, communication, and people management skills
    .
  • Experience managing marketing budgets
    and reporting on ROI.
  • Excellent command of
    digital marketing tools and analytics platforms
    (Google Ads, Meta Ads, CRM, Analytics).
  • Fluency in English
    (spoken and written).
  • Strong analytical and organizational skills
    , with the ability to manage multiple projects simultaneously.
  • Creativity, strategic thinking, and a hands-on approach
    to execution.


What We Offer

  • Competitive salary package.
  • 14 paid vacation days (business days).
  • OSDE health coverage.
  • Monday to Friday, 9 AM–6 PM.
  • On-site: Ciudad Autónoma de Buenos Aires.
  • Opportunity to lead the marketing function of a global technology leader in the Argentine market.
  • Exposure to regional/global initiatives and professional growth opportunities.

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